Marketing Playbook Episode 4: Spot & Tango

Issue #221

July 28th, 2025

Quick Hits:

🧬 Australian pet genetics company has raised $1.1 million in its pre-seed round

🌽 Corn still ranks as the number 1 food ingredient in pet food

🇮🇳 Drools, one of India’s largest pet food brands actually sees 40% of its revenue from cat food

🗽 NYC mayor announces $1 million investment in animal care centers

🥃 Wigglewow, a dog treat company that hires adults with special needs, is at the center of a trademark dispute with the world’s sixth-largest bourbon distillery

🐶 More people are taking their pets on sacred religious pilgrimages

📊 Petco jumps as sales dip, but profits poised to climb

🦋 Doberman vs butterfly

Welcome to Part 4 of our 10-part Marketing Masterclass Series - your behind-the-scenes pass to proven strategies, fresh ideas, and battle-tested campaigns driving the pet industry forward.

In this series, we sit down with some of the best marketers and growth experts to uncover what’s really working, what’s not, and how you can put their insights to work in your own business.

This week we talked to:

Chondita (Chatterjee) Dayton - The Head of Marketing at Spot & Tango.

Amongst Other Things We Covered:

• Pupgum’s viral launch and first non-subscription product success.

• Lessons learned from an underperforming Black Friday campaign.

• Long consideration cycles vs. strong retention in pet food.

• Importance of incremental A/B testing for website performance.

• Leveraging influencer partnerships and gifting programs effectively.

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