Marketing Playbook Episode 5

Issue #224

August 4th, 2025

Quick Hits:

🎥 Farmers Dog rolls out funky new ad

👩‍⚕️ The biggest veterinary care challenges today

🐓 Is fermented chicken protein the future of protein?

🎙️ “Dude, classic, they always ask the obvious questions”

♻️ A Boulder-based company is aiming to make pet food packaging more sustainable

🔮 This NYC hotel is offering a luxury experience that includes a psychic reading for dogs

🇨🇳 China’s pet industry is growing three times faster than its international peers, and is expected to reach nearly $160B by 2028.

This week, we caught up with Dewar Gaines, the CEO/CMO of Gaines Family Farmstead. Amongst other things, we covered…

• The low-budget 4th of July campaign that absolutely crushed.

• Why one influencer campaign failed in conversions but revealed a goldmine in retention.

• How live selling is becoming their secret weapon for engagement and sales.

• The underused tactic that drove foot traffic to 200+ retail stores.

• Why Dewar swears by email marketing (and sends up to 15 campaigns a month).

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