The Billion $$ Doodle Economy

Issue #226

August 8th, 2025

Quick Hits:

🐩 The doodle economy is a billion-dollar industry

🥾 Making $200K a year, taking dogs hiking from NYC

🐶 Is this the world’s first disabled dog park?

✈️ This Great Dane was the most popular passenger on the plane

🇨🇦 Canada just released their cat stats

👶 Are dog parents parents as well?

🐺 Long before coyotes and wolves, there were bone-crushing dogs that roamed North America

🇬🇧 This dog barks in a British accent

• Terrell unveils $5.6M animal center - A modern adoption center promises jobs, community impact, and welfare boost.

• Pet Valu’s profits rise, and so does leadership - Greg Ramier is stepping in as CEO this September & Q2 profits hit $21.8M, up from last year.

• Sparkle Hits 315 - Membership grooming franchise expands fast, now live in 17 states.

• NWA (not that one) backs EpiPaws - Florida angel fund invests in epigenetics-forward pet health tech scale.

• What is cat-tail grass? - The booming pet economy in China has sparked demand for a forgotten crop

If you missed this week’s newsletters👇

Marketing Playbook Episode 5

The Mushroom Supplement Taking Over TikTok

• A zoo in Denmark is making worldwide headlines - Zoo asks owners to donate pets for predator diets, sparking global outrage.

• Would you date your pet? - A new survey asked 1,000 U.S. pet owners, and 31% said they'd consider dating the AI-generated human version of their pet.

• Get those Aperols ready - Bark Air, the “dog-first” airline that treats pups like VIPs, is expanding to more routes.

• D.C. employers embrace pet perks - D.C. firms roll out pet perks: insurance, virtual vet, in-office pets.

• Pets Wonderland to stop selling pets - After viral backlash, the Malaysian retailer will phase out dog and cat sales nationwide.

• That’s going to be an awkward Thanksgiving - A Redditor shared how her 60-year-old aunt accidentally ate powdered dog food, mistaking it for people food.

• New Japanese craze - Meet Moflin, Casio’s new AI-powered robo‑pet that learns from how you raise it. With over 4 million possible personality traits.

• Heavy metal - Two-thirds of dogs tested in a recent survey consume higher-than-recommended levels of heavy metals in their drinking water.

• Woof woof - Wuffes wins 2025 Pet Innovation Award for “dog hip & joint product of the year”

🚨 Check Out Our Latest Podcast Episode🚨 

• Chief Marketing Officer at Whisker

• Senior Manager, Merchandise at PetCo

• Vice President of Finance at Tuft + Paw

• Director of Strategic Operations at Wagmo

• Director / Head of Customer Success at Wagmo

Our 6th Summer Marketing Masterclass is set to go live on Monday. If you haven’t yet, make sure you click the button below to get full access

• Dallas Pets Alive in Dallas, Texas

• Plants & Pets Event in Seffner, Florida

• Dog Day Afternoon in Arden, North Carolina

• Dogs In The Zoo in Kalamazoo, Michigan

• A bunch of dog-centric events in NYC

More people than ever are protecting their pets

Since 2020, the average annual growth rate of insured pets has grown by 20%. So if you’re also part of the growing movement of pet parents who want to go the extra mile to protect their furry children, check out this list of top-rated pet insurance companies.

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