The Woof

A 2x Weekly B2B Focused Pet Industry Newsletter 🐶

Join thousands of entrepreneurs who enjoy the latest trends, stories, and highest-quality insights in the pet space.

Followed by pets and humans alike

What people are saying

Our Readers Love The Woof!

“The Woof is an exciting new publication that provides meaningful industry insights in a fun way. I've become an addicted fan. ”

Joe Spector

Founder and CEO, Dutch

“The content and caliber of pet industry experts The Woof features are top-notch. It's digestible format makes it easy for me to read while on the go”

Shaina Denny

CEO at Dogdrop

“A snackable POV on all things happening in the pet category. It's my go-to for a well-rounded highlight reel of what's shaking in the industry.”

Terri Rockovich

Co-Founder & CEO at Jinx

“As a serial entrepreneur who built and sold a business in the pet industry, I appreciate how much pet business value is packed into The Woof! If you are in this space, this is a must-read newsletter for you. ”

Darrell Lerner

Serial Entrepreneur / Founder of AllPaws (Acquired by PetSmart)

“The Woof is the best roundup of pet news in the industry. I look forward to each week's newsletter so I can learn about trends in the industry, plus it's packaged up in such a fun/easy way to read! ”

Allison Esposito Medina

Founder of Juniper

“Love what Roy and the team are doing at The Woof! I read it every week and they always unearth interesting pet news and perspectives from real people building in the industry. ”

Greg Kamstra

CEO RiverDog

“What I really enjoy about The Woof newsletter is the combination of industry news, startup highlights, knowledge sharing, and entertaining stories. While The Woof keeps us up to date with the serious and business-focused topics in pet care from startups, animal welfare organizations, and established businesses, there's something interesting and occasionally lighthearted in every issue.”

Rachel Sheppard

Director of Ventures at Mars Petcare & Co-Lead of the Leap Venture Studio program

“I love The Woof! It is the perfect mix of cutting-edge industry/business/health trends, entertaining anecdotes, and of course cute photos! I can get everything I need/want in one newsletter, and being a better-informed dog mom means my dog is going to live a happier, healthier life. And the happier my pet is, the happier I am (obviously).”

Alison Levine

Keynote speaker & NYT Bestselling Author

“As a proud dad of two cats, The Woof is my go-to source for anything pet-industry related. Having built a successful newsletter publication I know how important it is to deliver high-quality and valuable content to busy readers. The Woof hits the perfect balance between industry coverage, insights, and some much needed pet-utainment to put things in perspective! ”

Neer Sharma

Founder - Patent Drop, a leading publication with 50k subs on the world of Tech and Patents