“The Woof is an exciting new publication that provides meaningful industry insights in a fun way. I've become an addicted fan. ”

“The content and caliber of pet industry experts The Woof features are top-notch. It's digestible format makes it easy for me to read while on the go”

“A snackable POV on all things happening in the pet category. It's my go-to for a well-rounded highlight reel of what's shaking in the industry.”

“As a serial entrepreneur who built and sold a business in the pet industry, I appreciate how much pet business value is packed into The Woof! If you are in this space, this is a must-read newsletter for you. ”

“The Woof is the best roundup of pet news in the industry. I look forward to each week's newsletter so I can learn about trends in the industry, plus it's packaged up in such a fun/easy way to read! ”

“Love what Roy and the team are doing at The Woof! I read it every week and they always unearth interesting pet news and perspectives from real people building in the industry. ”

“What I really enjoy about The Woof newsletter is the combination of industry news, startup highlights, knowledge sharing, and entertaining stories. While The Woof keeps us up to date with the serious and business-focused topics in pet care from startups, animal welfare organizations, and established businesses, there's something interesting and occasionally lighthearted in every issue.”

“I love The Woof! It is the perfect mix of cutting-edge industry/business/health trends, entertaining anecdotes, and of course cute photos! I can get everything I need/want in one newsletter, and being a better-informed dog mom means my dog is going to live a happier, healthier life. And the happier my pet is, the happier I am (obviously).”

“As a proud dad of two cats, The Woof is my go-to source for anything pet-industry related. Having built a successful newsletter publication I know how important it is to deliver high-quality and valuable content to busy readers. The Woof hits the perfect balance between industry coverage, insights, and some much needed pet-utainment to put things in perspective! ”