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How Amy Zalneraitis turned personal tragedy into a massive brand
This founder bootstrapped for 8 years, then raised $35M to scale the world's leading GPS tracker for pets.
All-white packaging. Zero mascots. $11.7M in sales. Meet Maev.
From dog mom to digital entrepreneur.
Plus, Rover acquires cat business, Sparkle signs massive new deal, UC Davis recieves $120m largest gift ever, UK reform, and a ton more...
Fragmentation isn't inefficiency. It's where trust lives.
Why What’s Up Dog’s reputation, staff, and community trust made it the right business to buy.
Plus, cruelty-free eggs, Snif Snax makes an acquisition, Sparkle expands into Nebraska, and more...
Dashboards and workflows are now commodities. Here's what isn't.
How a family-owned candy company pivoted to control the pet care value chain.
Plus, New Leap cohort, PRHG goes on acquisition spree, Mars names new president, veterinary salaries, new IDEXX CEO, and more...
Pets kept choosing the product before it even existed. So they finally listened and built it.
How discipline, incentives, and standards scale in a brutal category
Plus, Woof Gang hits $150M in sales, JLL sells 18 vet clinics, Sibiliter raises bridge funding for AI pet health, relief vet burnout jumps 25%, eavesdropping dogs and more...
How memberships and passes are fixing the feast-or-famine cycle.