From Runways to Raw Food

Issue #194

May 26th, 2025

Quick Hits:

💰 Pet insurance claims reach record £1.23 Billion in 2024

🌈 Traveling Rainbow Bridge offers mobile memorial for grieving pet owners

🆙 High veterinary costs lead pet owners to skip checkups

🐉 The Dragon effect, Omni doubles in size following a successful appearance on the show

🇦🇷 Argentina follows a worldwide trend of fewer kids, more dogs

🫢 This Ohio judge hands out unusual punishment to animal abusers, what are your thoughts on this?

🛟 Four people and three dogs were rescued from the Pacific Ocean by cruise ship

😠 Is your job stressing you out? You might be passing that anxiety to your dog

This week, we are speaking with Amy Zalneraitis, the co-founder and Chief Brand Officer of We Feed Raw

A former fashion creative director, she brought her storytelling and branding expertise to We Feed Raw, transforming it into a standout player in the growing raw pet food space. Motivated in part by a desire to carry on her late sister’s mission, she’s now focused on educating pet parents and building a brand rooted in trust, transparency, and long-term health benefits for dogs.

We discussed:

• How fashion-world branding skills helped turn a niche pet food company into a nationally recognized DTC brand

• The marketing channels driving the most impact, from paid social to podcasts and SEO

• Why customer education is the secret weapon in converting kibble feeders to raw believers

• The strategic move into freeze-dried food and what it says about the future of the raw pet category

• Tools, insights, and the reason she chose the Chief Brand Officer title over CEO

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