Inside the campaigns and channels fueling the success of pet hardware’s biggest names
Plus, Canada releases cat stats, Sparke demonstrates impressive expansion, EpiPaws receives investment, a zoo in Denmark is in hot water, and more...
Behind the 246% surge in search volume, emotional UGC, and unverified claims — we unpack what’s driving the Turkey Tail boom.
What scrappy, founder-led marketing really looks like—campaigns, pivots, and playbook-level insights
Plus, Mars announces $2B in future investments, some new partnerships, consumer frustration with pricing, and more...
PetMatrix.ai promises to put independent pet businesses into 130M cars and 100M smart TVs.
Spot & Tango's head of marketing shares insider insights
Plus: Wag! walks into bankruptcy, The Vets go silent, Croatia’s pet empire expands, and much more...
Core memories, not calming chews, might be your brand’s biggest growth opportunity.
3 Veterinary marketers share what drives new bookings - and what most clinics miss.
Plus, Pet resort M&A heats up, Jinx nears $100M, Bark gets NYSE warning, and Cesar Millan’s back - with stylish collars.
