New Celebrity Dog Food Brand

Issue #264

November 7th, 2025

Quick Hits:

😮 We are entering the golden age of pet hospitality

⬇️ Is the veterinary industry facing a downward economic turn in 2026?

💰 This 30-year-old veterinarian doubled her income to $386k a year

🇦🇺 AI is transforming Australia’s $1.45B dog food industry

👗 Pet fashion is fueling a rapidly growing industry in the U.S.

🐈 This book is for the cat lovers

🧫 On the heels of Tom Brady’s latest annual, what other celebrities have cloned their dog

😬 How vets are helping dogs with post-COVID separation anxiety

• Major ownership shakeup - Pet industry veteran Avrum Elmakis acquires Citizens Pet Products.

• There’s an app for that - Woof Gang Bakery & Grooming launches its very first app.

• Wag more - Wagmo has partnered with bswift LLC to offer pet wellness, insurance, and 24/7 televet benefits at exclusive discounts to employers.

• For celebrities, dog food is the new booze - Kevin Hart launches freeze-dried dog food brand.

• Renewing vows - Trupanion & and the Canadian Kennel Club announce a renewed partnership after three successful years together.

• Seamless delivery - Pet-food subscription service Tails taps Metapack platform to upgrade UK delivery experience.

• New partnership drives growth - Natoo Pet Foods partners with SLA Brands to open U.S. & Canadian retail channels.

If you missed this week’s newsletters👇

How Loyalty Brands Is Building the “Everything Pets” Ecosystem

Is the next pet retail revolution temporary?

• Cats compete for salmon - In Thailand’s pet hobby world, speed-eating reigns supreme.

• Sustainability first - Lil Luv Dog is reinventing premium pet grooming with eco-friendly, plastic-free packaging.

• Podcasts convert - Dutch pet telehealth service achieved a 10% membership boost from its first podcast ad on Sarah Silverman's show.

🚨 Check Out Our Latest Podcast Episode🚨 

• Partner Veterinarian at CatsOnly Veterinary Services

• Head of Content Marketing at Tuft & Paw

• Vice President of Marketing at Open Farm

• Lifecycle Marketing Manager B2B2C at Roo

• Director of Growth at HappyDoc

• Senior Software Engineer at HappyDoc

• Senior Manager, DTC & Performance Marketing at FoodScience

• Pricing Coordinator at VetCove

• Associate Director, Product Design at Embark

• Head of Marketing at Snout

• Chief Medical Officer at Dutch

• 4 new roles at Honor Pet

• Account Executive (AE) - Veterinary at Hello Patient

Algorithms Change. Your Email List Doesn’t. Start your newsletter👇

• “Santa Paws” pet photos with Santa in Jefferson, New Jersey

• Dog-friendly events in Coral Springs, Florida

• Adoption event in Flagstaff, Arizona

• Pet parade and costume contest in San Antonio, Texas

• Cutest pet photo contest in Keene, New Hampshire

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