He's Not Stopping at GPS Tracking

Issue #188

May 12th, 2025

Quick Hits:

💰 Merck Animal Health Announces $895 Million Investment in Manufacturing and Research & Development Facility

💵 Dogness raises $6M in fresh funding to scale operations and launch new smart pet solutions.

🇧🇷 Mars' new $5 million center in Brazil should distribute more than 70,000 tons of products in 2025.

😢 50 Belgian Malinois were found in a filthy, overcrowded Queens apartment,

🧬 A rare dog breed might help scientists better understand why human babies are sometimes born with facial clefts.

💷 Pet healthcare startup Vetic is raising $26M in its Series C round, led by Bessemer Ventures.

🍲 Why are more pets eating like people

This week, we are speaking with Michael Hurnaus, the CEO and founder of Tractive, the world’s leading GPS tracker for pets.

We discuss the origin story of Tractive, how the team did the following:

• 💰 Reached $100 M+ in annual recurring revenue

• 🌍 Track 1.5 M+ pets across the globe

• 📦 Bootstrapped for 8 years before raising $35M

• 🧠 Expanded from GPS to predictive pet health

• 🇺🇸 Successfully scaled from Europe to the U.S. market

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