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- $11M Invested in Top-Tier Vet Care
$11M Invested in Top-Tier Vet Care
Plus - $350m in financing, a new € 9B valuation, outdoor franchise expansion, share drop, and much, much more...
Roy Ben Tzvi
April 04, 2025
minisocial is a user-generated content platform that pairs brands with micro-influencers to create fully licensed UGC. Leading pet brands like NomNom, Made by Nacho, Frosty Paws, Wild One, and Pawfit, all turn to minisocial to produce UGC that they then leverage across their marketing channels. Looking for content that's fully licensed and easier to get than your junk mail? Well, minisocial has you covered!
Their secret sauce? A two-pronged approach like no other! blending micro-influencer activations with UGC creation, all baked into one epic project.
The Numbers:
Organic social content made with minisocial’s UGC assets performed 92% better than content without.
TikTok ads utilizing minisocial videos performed in the top 1% across multiple brand categories
Retargeting ads with UGC performed 161% better than content without
With no long-term commitments and a pay-per-project model, taking your marketing to the next level with minisocial is a no-brainer!
Issue #172
April 4th, 2025
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Quick Hits:
The vet space is on fire - Airvet just secured $11 million for its Series B-2 funding round.
Thriving - Thrive Pet Healthcare, the owner and operator of over 360 veterinary hospitals, secured a financing transaction to provide $350+ million of enhanced liquidity.
The Big 5 - Ceva Animal Health has raised 5.95 billion dollars (5.5 billion euros) in equity, boosting its valuation to 9.2 billion euros.
Hiking expands - Denver-based Hike Doggie continues expansion in Colorado with a multi-territory deal.
Evolution of an iconic brand - Mrs. Meyer's Clean Day launched its brand-new pet care line, Mrs. Meyer's for Pets.
A sudden drop - Pets At Home shares drop 12%.
Bundle X Joy x Walmart - The allergy and gut-friendly pet food brand just launched in 500 Walmart retail stores nationwide and online.
79% - that’s the number of dog owners who take as much care with what they serve their four-legged friend as they do with their own meals.
Greyhound’s anatomy - Katherine Heigl introduces her 3 new rescue puppies with unique names.
Help is here - Nonprofits in Bay Area help the elderly care for their pets.
It’s time to worry - Cases of bird flu in cats are mounting.
The future of dog walking? A video from China shows a robotic dog taking a regular small dog for a walk
Olfactory superpowers - Scientists are gaining a better understanding of how smell shapes the way dogs see the world.
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Fine sea provisions - Finfare Pet Foods has launched a premium line of salmon-based treats for dogs and cats...
Breed-specific food? - Chewy names this brand the number 1 food for pitbulls.
Software Development Manager at Chewy
R&D Senior Product Development Manager at Mars
Head of Brand at Bark
Director of Influencer and Partnerships at The Farmers Dog
VP of Marketing at Veterinary Emergency Group
Product Marketing Manager at Napo
Senior Manager at Embrace Pet Insurance
Community & Field Marketing Manager at Sploot
Free microchip and vaccination event in Waco, Texas
Doggie Speed Dating in Alexandria, Virginia
The third annual Barks and Brew event in Pittsburgh, Pennsylvania
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