• The Woof
  • Posts
  • $152M Bet on Emerging Brands

$152M Bet on Emerging Brands

Plus, China issues pet degrees, New Job Alerts, PRHG makes 2 acquisitions, insurance company sued, and more...

Issue #208

June 27th, 2025

The $1 System That Turns Missed Messages into Bookings

Half of pet-parent inquiries go cold in the first hour—not because they’re not serious, but because no one replies fast enough.GBG’s Lead Conversion System replies to every DM, chat, or text in under five minutes.

If they don’t book right away, it keeps following up for 14 days, automatically. It also shows which channels bring in the most appointments, so you know where to focus. Most businesses see 30–40% more bookings in their first month.

Try it for $1. If you don’t get at least 10 extra bookings in 30 days, they’ll refund your dollar. No hassle.

Quick Hits:

Our summer marketing masterclass is launching in early July. Make sure you upgrade today to access it.👇

📣 Want to advertise with The Woof? ➡️ Bark at us 

💼 Reach top talent in the industry — ➡️ Submit Your Job Opening

💰 Are you a company in the pet space looking for investment? Click Here

  • Aria closes $152M fund - Aria Growth Partners closes Fund II to back standout consumer companies, with continued focus on the booming pet sector.

  • Wagmo x PetMeds - Wagmo members will now have access to exclusive savings on a wide range of pet health products.

  • Two more added to the portfolio - Pet Resort Hospitality Group has acquired Bark-A-Bout and Canine To Five.

  • BofA reaffirms Chewy at Buy - Cites improving pet industry trends and steady consumer demand.

  • Synced up - Synchrony Financial has partnered up with Sploot Veterinary Care to roll out CareCredit, marking the first financing option available at Sploot’s clinics.

  • General Mills upgraded - RBC Capital Markets boosted General Mills’ rating.

If you missed this week’s newsletters👇

🚨 Check out our latest podcast episode with Michael Hurnaus🚨 

Why should pet retailers use Faire? Faire is an online wholesale marketplace where pet retailers can stock their shelves with high-quality products from brands across the globe.

New Faire customers receive 50% off their first order up to $100, plus the following benefits:

  • 60-day payment terms

  • Free shipping on thousands of brands

  • Low-order minimums

  • Free returns on opening orders

What sets Faire apart? Faire simplifies the inventory sourcing process by offering retailers a streamlined marketplace and ordering process where they can purchase products. Faire brings the trade show experience into your home, saving you time.

Algorithms Change. Your Email List Doesn’t. Start your newsletter👇

If you haven’t already, consider subscribing below 👇