$18M Investment in Stem Cells

Issue #211

July 4th, 2025

Quick Hits:

💫 How to make your pet an online superstar 

😕 Why pet startups struggle in a market dominated by Mars and Chewy

🫶🏻 How companion animals are reshaping wellbeing in 2025

🤔 Dog parents tend to be pretty confident they know what’s happening with their furbabies, but can we ever really understand our dogs?

👨🏽‍💻 How some pet startups are pushing pet tech forward

💥 Here’s how to keep your pets safe during the 4th of July fireworks

🛌 The pros and cons of letting your dog sleep in your bed

🐷 The longer you look, the crazier it gets

• Quality Media acquires Juniper - Strategic acquisition fuses niche pet wisdom with proven performance marketing.

• Off-the-shelf stem cells raise $18M - New funds fast-track FDA‑targeted cellular therapy, directly improving pets’ chronic conditions.

• Fredun Pharma dives into pet care territory - Indian pharma firm acquires One Pet Stop to expand wellness into pets.

• Edgard & Cooper enters U.S. market - Belgian pet food brand expands stateside, hitting shelves through PetSmart first.

• AI supercharges pet health boom - Pet supplement industry surges ahead, driven by AI and personalized nutrition trends.➡️

• China ➡️ Europe - China’s WH Group has acquired Poland-based pet-food company Pupil Foods.

If you missed this week’s newsletters👇

Private Label, Gold Standard

4 Overlooked Pet Segments Controlling Billions in Spend

• Fetching higher rents - Pet‑friendly rentals attract more interest, lease quicker, and boost landlord success.

• Immertec launches vet training division - New tech lets vets watch live surgeries, learn anywhere in real time.

• AAHA appoints Dr. Charette interim CEO - Veterinary leadership shifts as former board president takes the helm temporarily.

• Pets are now shaping home design - Interior design now includes built‑in pet showers, feeding nooks, durable floors, and more.

• Louise goes home after 640 Days - Shelter staff cheer as beloved terrier mix finally gets her forever family.

• 134 cats found in U-Haul - Over 100 cats found crammed, suffering, some dead, the woman responsible has been arrested.

• New CEO - Stella & Chewy’s names Jay Thompson CEO to drive expansion.

Happy 4th of July!

🚨 Check out our latest podcast episode🚨 

• Chief Marketing Officer at Whisker

• VP of Performance Marketing at Maev

• Senior Manager, Merchandise at PetCo

• Vice President of Finance at Tuft + Paw

• Vice President of Marketing at Embrace Pet Insurance

• Director of Growth Marketing at Sunday For Dogs

• Account Manager / Program Manager, Enterprise at VetRec

• Business Development- Veterinary Clinics at sylvester.ai

• Sr. Director, Category and Supply Chain Management at Chuck & Don’s

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• Pet Rock Fest in Lancaster, Massachusetts

• Perfect Dog Gunnar Needs Home Adoption Event in Bethel, Connecticut

• Mission Pawsible: Summer Adoption Challenge in Dallas, Texas

• Puptopia Festival in Big Bear Lake, California

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