2025 Pet Investment Recap

Issue #284

December 29th 2025

Quick Hits:

 ✨ Sparkle grows presence in St. Louis with two new franchise salon openings

💰 My Brown secures $11.5M to scale its pet insurance products

💵 Premium pet care brand Heads Up For Tails raises $25M in Series B funding

🇬🇧 FareVet is launching in the UK in January 2026 to meet demand for price transparency

🛫 The booming pawprint economy is creating new opportunities in travel and tourism

🏆 The year’s top 10 wins in the fight against cruel puppy mills

🇨🇭 Purina boosts nearly 30,000 store visits using advanced data solutions in Switzerland

🚜 Tractor Supply bets on premium pet products to boost 2026 revenue outlook

🌎 BondwithPet expands global B2B program with custom pet memorial products

🖊️ Nearly half of British pet owners are setting 2026 resolutions for their pets

🇮🇳 India’s pet care market emerges as the next FMCG battleground for 2026

🌲 Your Christmas tree may be putting your dog in a “trance”

🇰🇷 Nearly 80 percent of dog meat farms in Korea have closed as of this month

This year, we saw strong investment in veterinary infrastructure, AI-first software, biotech, nutrition, and manufacturing. 

From nine-figure manufacturing bets and clinic expansion to smaller, early-stage signals in longevity science and smart hardware, these investments tell a story about where the industry is heading—and what investors believe will still matter five years from now.

Below is a month-by-month breakdown of some of the major pet investments of 2025:

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