340 Licenses in 18 Months 🚀

Issue #251

October 13th, 2025

Quick Hits:

👻 After stealing the show in Good Boy, Indy has become the face of a viral campaign calling on the Academy to recognize animal performances

😡 Popular streamer caught abusing his dog on live stream

🖊️ California is taking action the end the puppy mill pipeline

🐈 CatCrazy YouTuber launches brand under same name

🛞 Overweight dog in China survives being run over due to being overweight

 🚀 Napo Pet Insurance has been named one of Europe’s fastest-growing startup

🧸 Youre not imagining it, your dog really is addicted to their favorite toy

🚙 Pet parents are spending up to £6,500 over their dog's lifetime to make sure their car is pet-proof

🗑️ 58% of UK pet parents admit to throwing away uneaten dog food every day

🏨 Dog-friendly hotels are seeing a massive increase in occupancy

🚨 We’ve teamed up with Fi! Spoiler alert: there’s a shiny new free collar (and 6 months subscription) waiting just for you!

We sat down with Joe Aeppli, COO + Co-Founder at Sparkle, to talk about how he’s helping reinvent pet grooming through better systems, people, and purpose.

We covered:

• How Sparkle spotted a gap in grooming and built a membership-driven model to fix it.

• How they reached the incredible milestone of 340 licenses sold in just 18 months.

• How they pick franchise partners who lead with values, accountability, and scale experience.

• How smart capital deployment is fueling tech, training, and long-term system strength.

• Raising capital

And a ton more…👇

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