Are You In A Vet Desert? 🌵

Issue #178

April 18th, 2025

Quick Hits:

😂 People are using ChatGPT to turn their pets into humans, and it’s hilarious

🤖 AI is helping pet parents reunite with their lost pets, it’s already helped over 100,000 owners.

😆 The funniest/weirdest pet names of 2025

🧖‍♀️ Choco the American Bully’s spa routine might make you jealous

💩 Not a good time, bud, not a good time

🐕 2 dogs, one cone, we call this the ol’ switcheroo

If you missed this week’s newsletters👇

Monday

Wednesday

A $3B Market Hiding in Plain Sight
There’s a growing health trend among pet owners, and no one is capitalizing on it for pets.
It sits at the intersection of:

• Preventive wellness

• On-demand convenience

• A booming diagnostics market projected to hit $3.4B

This new premium report explores a first-of-its-kind mobile concept that taps into rising obesity rates, aging pets, and human-grade health expectations.

Just one unit in one city? Revenue projections reach $30K/month+, with national scale potential.

You won’t find this idea anywhere else.
→ Scroll to the Bottom To Unlock the full report. Premium members only.

• New clinic - Independent veterinary group Harrison Family Vets has opened a clinic following a £500,000 investment.

• New Report - One-third of Americans are living in vet care deserts.

• Happy Howl - The direct-to-consumer brand received investment from Mars to support its “next phase of growth and product innovation”.

• The perfect collaboration - Whisker and Tidy Cats® partner up to create The Perfect Cycle™

• 7 Billion Euros - That’s how much German pet owners spent on their pets in Germany last year.

• Financial barriers - 52% of U.S. pet owners skipped or declined veterinary care.

• Longevity hits a milestone - Loyal’s STAY study has achieved its original enrollment goal of 1,000 dogs.

• Give this dog a medal - An Anatolian Pyrenees helped rescue a lost 2-year-old child.

• Dogs eavesdrop - Yes, your dog does it too.

• Another bad TikTok trend - A veterinary nurse is sounding the alarm on a viral and allegedly dangerous TikTok craze.

• New collar on the market - SATELLAI launches its debut product, SATELLAI Collar.

PAWS Right There!!! Don’t Forget To Subscribe 👇👇

• Popular pet food recalled - Blue Ridge Beef is recalling two of its pet food products due to salmonella contamination.

• Better for the environment - Upcycled carrots offer a healthy alternative.

• Functional is the function - Farmina introduced several new product developments, including its first-ever lines of functional dog treats.

• VP of Marketing at Veterinary Emergency Group

• Product Marketing Manager at Napo

• Vice President of Marketing at Embrace Pet Insurance

• Paws 4 a Cause in Olympia, Washington

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