Beyond ID Tags

Issue #196

June 2nd, 2025

Quick Hits:

🇮🇱 Israeli company raises $20M to revolutionise early cancer detection using sniffer dogs & AI

💰 Discover how some pet brands are seeing explosive growth using live selling on TikTok

🚀 Rover CEO explains how they plan to spend $15M to expand internationally

🇨🇳 Young professionals in China embrace AI for enhanced pet wellness

🥋 Jackie Chan prints pictures of all his pets for this interview

✈️ Traveling the world alongside his two adventurous cats - a how-to

🐱 Cat Purrrrs decoded

🐋 Unlikely friends meet in the ocean

This week, we are speaking with Oskar Moore, the CEO of BeUNO PET. Amongst many other things, we discussed:

• Why he pivoted from human implants to pet health tech

• How BeUNO turns a microchip into a digital health passport

• The plan to predict illness before symptoms even appear

• Why independent vets are the secret to scaling smart

• How AI and implants will redefine pet care in 5 years

• Why they’re raising $3M to scale R&D, vets, and operations

Nordic Group was an early investor in DSruptive — can you walk us through your journey from investor to operator, and how your experience in venture capital shaped the vision for BeUNO PET?

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