Cracking the Code of B2B Pet Marketing

Issue #230

August 18th, 2025

Quick Hits:

🤷‍♂️ Is Superzoo still worth it?

🌏 Which country has the most dogs? See the full list

💴 Is private equity coming for your pets?

🔗 A study in the U.S. revealed that dogs and owners can develop many of the same chronic conditions

🏬 Following £800,000 investment, Pets at Home opens new store

👀 A rare Goldendoodle with blue eyes

💔 Is pet afterlife care an overlooked opportunity

Welcome to Part 7 of our 10-part Marketing Masterclass Series - your behind-the-scenes pass to proven strategies, fresh ideas, and battle-tested campaigns driving the pet industry forward.

In this series, we sit down with some of the best marketers and growth experts to uncover what’s really working, what’s not, and how you can put their insights to work in your own business.

This week we talked to:

• Matthew Parry- Head of Marketing at Goose

• Adam Greenbaum - Former CMO at Petvisor

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