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Issue #112

October 25th, 2024

Veterinary costs up 60% over the past decade

Veterinarians nationwide reported that corporate managers pushed clinics to focus on profit, encouraging them to see more pets, order more tests, and upsell services.

Pet insurance could help you offset some of these rising costs, with some providing up to 90% reimbursement.

View Money’s top pet insurance picks to see plans starting at only $10/month.

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Quick Hits:

📸 Thanks to this new chip, you can now take the perfect picture of your pet

🤮 Americans reveal the weirdest things their pets have ever eaten

🎶 I wanna destroy… my toy (we did absolutely listen to this 15 times straight)

🐈 Living with a cat can have a profound effect on our physical and mental health

✂️ Justin Hartley might be a great actor but he is a horrible groomer

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• VCs love pets - Vetted Capital aims to raise between $150 million and $300 million for its first fund, with a focus on pet-based startups.

• £15m investment - Pure Pet Food, the UK-based natural food brand just raised capital from Felix Capital and existing investor Mercia Ventures.

• San-paw-rini - The Greek pet market is booming attracting significant investments.

• Deal finalized - Inspired Pet Nutrition has completed the acquisition of Butcher’s Pet Care for £43 million (US$55.8 million).

• Biggest study ever - Mars, just completed the world’s largest ever pet parent study of its kind to better understand the needs and desires of pet parents.

• A modern acquisition - Modern Plant Based Foods Inc. has completed the acquisition of AnimalKind, a plant-based pet food company based in British Columbia, Canada.

• Stella goes D2C - Stella & Chewy's launched its direct-to-consumer platform. Pet parents can now directly purchase nearly 100 cat and dog freeze-dried raw products.

•  Nestle is reshuffling its executive board - Starting January 1st, 2025, Nestlé has announced a number of structural and leadership changes.

Its Friday!

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• We have a new Guinness World Record - Mitchell Rudy walked 38 dogs for half a mile to earn the record.

• Rocky Mountain Vet - Why Colorado is becoming “ground zero” for the midlevel practitioner debate.

• Sick Leave for Pet Care - A New York City councilman plans to introduce a bill that would allow workers to use their paid sick leave to care for their pets.

• Super premium - Badlands Ranch launched their premium air-dried Superfood Complete Wild Fish & Turkey.

• Throw it away - The FDA is urging pet owners not to feed their cats or dogs these two pet food brands.

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💼 Job Board: Submit A Job Here 👈

• Director of Retention at PetLab Co.

• Client Success Manager at AirVet

• Vice President of Marketing at Groombuggy

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