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Fresh off the Press! 🗞️
Big acquisitions, New cohort, Microchip scandal, The latest partnerships, and much more...

Issue #154
February 14th, 2025
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Quick Hits:

Third acquisition of 2025 - The Nutriment Company (TNC) has expanded into Spain by acquiring Puromenu, a raw pet food producer.
Meet the latest cohort - Mars-backed Leap Ventures has chosen 6 new pet startups into their latest cohort.
Slaying the Dragon - Omni, the UK Vegan dog food brand received a £75K investment from 2 dragons (that’s British for sharks).
Doubling Down - Nestle is expanding its $20B pet food category.
Acquisition - Custom Veterinary Services just acquired Green Mountain Animal.
Shining the portfolio - Pet Food Experts adds 3 new pet nutrition brands to their distribution portfolio.
A focus on efficiency - Petfolk has partnered up with CoVet to create innovation through AI-powered solutions.
New facility - Kormotech, one of the world’s leading pet food producers has started constructing a $62 million facility in Lithuania.
Novonesis & Euronext - Have agreed to dissolve the Feed Enzyme Alliance and take over its sales and distribution activities, in exchange for a total cash consideration of €1.5bn (US$1.55bn).

Pet parents listen up - If your pet has a microchip from Save This Life, you should re-register them as the company went out of business leaving pets untraceable.
Won with Ease - Ease Pet Vet wins the 2025 Pet Pitch Competition.
Chief Pet Advocate - Ultimate Pet Nutrition has given Rob Lowe an official new title.
Most pet-friendly place in India - Why is this place considered the pet-friendly capital of India?
“Skin & bones” - 23 cats rescued from horrific hoarding situation.

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Texas proposal - A Texas lawmaker has recently proposed making pet food tax-exempt.
Consumer reports - What’s really in your dog?

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Financial Planning and Analysis Manager at Dutch Pet
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