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From Zesty Paws to Other Half: AJ Patel’s Second Act in Pet Wellness

From Zesty Paws to Other Half: AJ Patel’s Second Act in Pet Wellness

AJ Patel kept quiet after selling Zesty Paws. Now he’s taking on the pet wellness market again.

Roy Ben Tzvi
November 24, 2025

Issue #271

November 24th, 2025

Quick Hits:

🛍️ A $5800 beagle-shaped Louis Vuitton bag, you buying?

🏡 Dog Aging Project: Only 6% of homemade dog food recipes are nutritionally sound

💰 The US dog food market is expected to reach $55 billion by 2032

🇰🇷 Zesty Paws charges into the Korean market, aiming for the top pet supplement spot

😮 New data shows the veterinary industry may not be recession-proof after all

🤖 How smart homes may impact your relationship with your pet

🍦 This UK ice cream for dogs brand is looking to raise £300,000 from investors through a new crowdfunding campaign

🫧 Does your dog need a beauty routine?

🥇How Annapolis pet owners are prioritizing canine wellness in 2025

🚨 Want to read this and get a free collar? We’ve teamed up with Fi!

Spoiler alert: there’s a shiny new free collar (and 6 months subscription) waiting just for you!

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