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Investment in Pet Startups is ⬇️
PLUS, insects get £1.1 million investment, Mars spends $1B, and much more...
Issue #102
September 20th, 2024


Meet iPupPee, the hottest button on the block! The innovative tech new dog owners desperately need. iPupPee is the ultimate training device and your dog’s personal alert system.
Tired of hearing those obnoxiously loud bells every time your dog needs to go out? Your dog will now press the iPupPee and send a push notification to your phone.
iPupPee comes with a 24/7 live camera feed and a 2-way speaker you can use at all times at no additional cost.
iPupPee is perfect for:
Checking in on your dog while at the office or on a different floor of your home
Talking to your dog whenever you two miss each other
Set it up so your neighbor or dog walker receives the notification to take your dog out
Train your dog to call you when you’re on that terrible date and want to go home
We are running a limited-time special of 20% off for The Woof subscribers only with code: THEWOOF20
Are you in the service dog space and want to incorporate this into your training programs? Email Mark: [email protected]
This Week
💰 Business Roundup: Investment in pet care is down, Tuggs brings the bugs and an investment, Mars is about to spend a billion $, and much more…
🌎 In The News: Cat lost in Yellowstone found in California, A big payout 19 years later, A new idea - Peticaid, and more…
🥓 Pet Food: Bears & rats, Hils expands its line…
💼 Job Board: Looking for talent ➡️ Submit A Job
Quick Hits:
If you missed this week’s newsletter, click HERE 👈

Pumping the brakes - Pet care startups aren’t fetching as much $$ as they used to. 2024 is on track for the lowest investment in the space in years.
Bring on the bugs - Tuggs, the insect-based pet food startup has secured £1.1 million in funding from several institutional investors.
Mars to spend a Billy - The pet care giant plans to spend 1 billion dollars over the next 3 years to enhance their “digital chops” mainly focusing on AI.
In the doghouse - Petco stock is down but that might be an opportunity for buyers.
New Player - Growel, the food company announced a strategic expansion into the growing pet food sector with the launch of Carniwel.
Its Friday!

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$3.1 million payout - After 19 years, Diamond Pet Foods will finally pay people who bought their contaminated pet food that was linked to the deaths or illnesses of dozens of dogs in 2005.
Peticaid? - A new initiative proposes federal- and state-supported subsidies that would be a supplement to Medicaid. Approved pets would qualify for veterinary care for up to $400 per year per pet.
ASPCA opens 3rd location - They aim to provide affordable veterinary care to underserved pet owners in Queens, NYC.
Purina stinks - No, literally, if you live in Denver - you know.
800 miles - A California cat that got lost in Yellowstone is back home in California, after traveling about 800 miles.

Bears and rats are everywhere - The Bear & The Rat Expands Nationally with Petco.
Function first - Hill’s Pet Nutrition expands its Science Diet pet food line with new Puppy and Kitten Sensitive Stomach & Skin formulas.

💼 Job Board: Submit A Job Here 👈
Head of Strategic Finance at Paw Prosper
Director of Retention at PetLab Co.
Vice President of Operations at Native Pet
You reached the end, you deserve a treat 🍖
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