Let's Talk 2025!

What are we doing this year?

January 07, 2025

Want to take your marketing to the next level? Look no further than minisocial!

25 videos for $1,700 with your The Woof discount! Thats Terrierific!

Minisocial is a user-generated content platform that pairs brands with micro-influencers to create fully licensed UGC. Leading pet brands like NomNom, Frosty Paws, Wild One, and Pawfit, all turn to minisocial to produce UGC that they then leverage across their marketing channels. 🐶 Looking for a campaign that's fully licensed and funnier than your favorite sitcom? Well, minisocial has you covered! 🚀 

Their secret sauce? A two-pronged approach like no other! blending micro-influencer activations with UGC creation, all baked into one epic project. 🎉

The Numbers:

  • Retargeting ads with UGC performed 161% better than content without

  • Organic social content made with minisocial’s UGC assets performed 92% better than content without.

  • TikTok ads utilizing minisocial videos performed in the top 1% across multiple brand categories

With no long-term commitments and a pay-per-project model, taking your marketing to the next level with minisocial is a no-brainer!

Issue #139

January 7th, 2025

Quick Hits:

2024 was an amazing year for us. 2025, is going to be even better. Last year, we tested a bunch of formats, ideas, platforms for content, and segments to see what works, what has the potential to work, and what stinks. We ran polls, we asked questions on social media, and we received emails from you, our readers which helped us figure out the path forward in 2025.

This year we have big plans for the newsletter and a broader vision for a pet industry media company.

So to start the year off, we thought we would share some of our plans moving forward and lay out how we plan to elevate your experience and provide the maximum value possible for our subscribers.

So let’s talk shop, here’s the plan:

  • Short-form content - Yes, in 2025 we will be creating much more. Starting with unique video content across all our social media channels (be sure to follow us).

  • What’s better than a 2x weekly newsletter? - A 3x weekly newsletter! Starting later this month we are changing things up a bit. We are moving from Tue & Fri model to a - Monday, Wednesday & Friday lineup. We are adding new sections, more in-depth reporting and analysis, more niche business coverage, and unique money-making opportunities.

  • Premium community - We asked - you answered, we listened. We ran a few polls last year asking if you would be interested in a paid community, and many of you said yes. While we do not have a date yet, we plan to launch a premium paid community later this year with exclusive offerings such as webinars, a community, digital products, Q&As, and more…

  • Podcast - Starting in Q2 or Q3 we will be launching our own podcast, both audio & video.

  • Interviews with leaders in the pet space - Just like we did last year, we will bring you interviews with the most interesting entrepreneurs in the pet space.

We have a few more things up our sleeves which we will reveal later this year (they say some mystery is good for a healthy relationship) but if you have any ideas/suggestions for us - you can always reach out.

Thank you for your continued support!

PAWS right there!!! Don’t forget to subscribe 👇👇

You reached the end, you deserve a treat 🍖

Be part of the pack - For more news, links, and entertainment follow us on social media (links below) and fur - ward this to your best human friend.

Finally, why are cats good at video games?

Because they have nine lives!

See you Friday!