Marketing Series, Part 6: Wired for Growth

Issue #227

August 11th, 2025

Quick Hits:

🏆 Petunia wins the dubious award of “world’s ugliest dog”

🤩 Your pet deserves an emoji, how to turn your favorite picture into one

💰 Jeff Simmons: The humanization of pets has never been stronger

⬆️ Trupanion reported a surprise profit for the second quarter, sending shares soaring 20.4%

🐱 On-screen cats are having their Hollywood moment

🧪 Meatly is on a mission to prove that the unit economics of cultivated meat make market sense

🤫 A secret dog park with a beautiful lagoon in South Florida

🦋 This dog is loved by butterflies

🇳🇱 In the Netherlands, corporate takeovers are driving up pet care costs

Welcome to Part 6 of our 10-part Marketing Masterclass Series - your behind-the-scenes pass to proven strategies, fresh ideas, and battle-tested campaigns driving the pet industry forward.

In this series, we sit down with some of the best marketers and growth experts to uncover what’s really working, what’s not, and how you can put their insights to work in your own business.

This week we talked to:

• Andrew Bleiman- Executive Vice President, Head of Growth Marketing in North America at Tractive

• Jacob Zuppke - President, CEO, CMO at Whisker

• Samantha Verge - VP of Marketing at Pitpat

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