- The Woof
- Posts
- Mountaineering Club for Dogs?
Mountaineering Club for Dogs?
Wild Pup Adventure is the ultimate doggie adventure club
In partnership with
Issue #150
February 5th, 2025
If you're frustrated by one-sided reporting, our 5-minute newsletter is the missing piece. We sift through 100+ sources to bring you comprehensive, unbiased news—free from political agendas. Stay informed with factual coverage on the topics that matter.
Quick Hits:
Imagine your dog kayaking through pristine Oregon waters, parading through snow-covered trails, or sprinting alongside electric dirt bikes in the wilderness. That's a typical day at Wild Pup Adventure, where Toby Joy Zelt has created something entirely new: a multi-sport adventure club that's turning traditional dog walking on its head.
Toby Joy Zelt with her top dawgs - Raven, Jonah & Wally
This isn't your neighborhood pet service.
At $396/mo, members' dogs embark on weekly 6-hour expeditions that make a trip to even the best dog parks look like, well, a walk in the park.
The World’s 1st Mountaineering Club for Dogs (Click to watch 👀 )
These are carefully curated adventures for a select pack – dogs must prove they can handle 7+ mile treks and maintain their cool around other animals. Think of it as an exclusive outdoor club where the membership committee has four legs and a wagging tail.
While they don’t publicly list their membership numbers, we’ve seen videos with at least 20 dogs.
So let’s say they have 25 dog members (as members don’t make it to every outing), Wild Pup Adventure could be pulling in nearly $120,000 annually (conservatively). But the real value lies in what they've created: a template for reimagining traditional pet care in outdoor-loving cities across America.
Places like Denver, Seattle, and Austin – with their perfect mix of urban wealth and natural playgrounds – are ripe for copycats.
Of course, turning this dream job into a reality isn't necessarily inexpensive. Besides the obvious gear (think kitted-out vans, kayaks, and e-bikes), there's insurance to consider ($400-$1,000 annually) and marketing to attract the right clientele ($2,000-$10,000 annually).
But Wild Pup Adventure has found another goldmine: content.
With 500+ videos (on Youtube) and 72K followers on IG showcasing dogs living their best lives in the wild, they're not just selling adventures – they're capturing moments that pet brands would drool over.
As the pet industry evolves beyond basic services, Wild Pup Adventure shows us what's possible when you think outside the box. They're proof that in a world of ordinary pet care, there's serious money, and fun, in being extraordinary.
The beauty of this model isn't just in its profitable adrenaline rush – it's in watching dogs rediscover their wild side while their owners can feel good about giving their pups a true premium experience.
As urban pet owners seek more than just basic care for their four-legged family members, Wild Pup Adventure isn't just ahead of the pack – they're leading it into uncharted territory.
PAWS right there!!! Don’t forget to subscribe 👇👇
WINNER 🏆️ : S&P 500
Weekly DoggyDex Performance - January 27th, 2025
Proudly introducing the DoggyDex™, an index comprised of 10 publicly traded companies whose primary focus is the dog/pet industry.
List of tickers used can be found below.
The yellow line-plot in the chart represents these companies above (DoggyDex™) and their combined performance against both the S&P 500 and Bitcoin on a weekly basis.
Pawformance is measured by % gains & losses.
$CHWY - Chewy: E-commerce platform for pet supplies
$IDXX - Idexx Labs: Vet point of care instruments and vet software
$FRPT - Fresh Pet: Pet food company
$ELAN - Elanco: Manufactures pet disease prevention products
$PETS - PetMeds: Online pet pharmacy
$ZTS - Zoetis: World's largest producer of meds and vaccines for pets and livestock
$TRUP - Trupanion: Pet insurance company
$WOOF - Petco Health & Wellness co.: Pet health & wellness company
$BARK - BarkBox: Subscription service providing dog products, services, and experiences
$PET - Wag! Group Co.: Tech platform that allows pet owners to connect with industry professionals for services such as, walking, training, etc.
Technavio projects the U.S. fresh pet food market will grow by $3.2 billion from 2025 to 2029, driven by new product launches and increasing demand for natural ingredients. However, shorter shelf life remains a key challenge + increasing costs.
This growth signals a continued strong shift toward premium pet nutrition. To stay competitive, brands must innovate with organic ingredients, improve distribution, and enhance shelf-life solutions.
You reached the end, you deserve a treat 🍖
Be part of the pack - For more news, links, and entertainment follow us on social media (links below) and fur - ward this to your best human friend.
See you Friday!