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So Much Happened This Week...
From a celebrity pet food launch, to the latest acquisitions, we cover everything in this weeks issue
Roy Ben Tzvi
May 02, 2024
In partnership with
Issue #62
May 2nd, 2024
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The result? Readers not only keep up with the insane pace of AI but also learn why it actually matters.
This Week
💰 Business Roundup: Celebrity couple launches pet brand, General Mills acquires Belgian pet food company, Nestle announces big expansion, and much more…
🌎 In The News: Bizarre cat story, San Francisco’s drug problem is affecting dogs, amazing “flying dog”, pet parents’ budget, and much more…
🥓 Pet Food: Human health and wellness brand makes the jump to pet, checking dubious “humane” claims, food for the working dog, and more…
💼 Job Board: Please reach out if you would like us to post a job listing.
Quick Hits:
Celebrity Launch - Chrissy Teigen & husband John Legend are launching a pet food brand called Kismet.
Consumer investing - General Mills just acquired European pet food company Edgard & Cooper for an undisclosed amount.
$195 Million Expansion - Nestle Purina just announced its plans to expand its factory in Wisconsin and add 35,000 square feet to the facility.
Totally acquired - The Nutriment Company, formerly Voff Premium Pet Food, just announced its agreement to acquire Totally Natural Pet Products.
Circa 2024 - Cerca Talent Partners has collaborated with VetTalk, hoping to usher in a new era in how veterinary hospitals will engage with pet owners.
Wag! rewags - Wag! rebrands their site Dog Food Advisor with the goal of becoming the most trusted and unbiased source for pet food reviews.
Squeezy squeeze - PetMed Express stock may finally reverse its sharply downward trend.
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Shuffling the budget - A new study reveals 90% of pet parents are willing to adjust their budgets to afford their pets' expenses.
Winner winner - Berry Global and Peel Plastics Products have incorporated circular plastic in a new awards-winning and sustainable line of pet food flexible packaging.
God of thunder - Zeus, a 1-year-old Rottweiler from Nebraska, survived a devastating tornado despite being trapped in his crate.
Eco in, chemicals out - EcoLogic Solutions has joined the Pet Sustainability Coalition as a new Champion Member.
What??? - This cat from Utah was found in California in a box in Amazon’s Return Center.
No nose unturned - A new surprising study suggests there are no superior breeds when it comes to sniffers and that all dog’s noses are equal in the pursuit of finding old treats under the couch.
Not only humans - San Francisco’s fentanyl problem is becoming dangerous to dogs as well.
Dogs on the catwalk - The 2024 "Rescues and Roses" runway had some fashion-savvy shelter dogs strutting their stuff.
Who’s prone to cancer - A new study reveals which dogs have a higher risk of developing cancer.
Betting on fish - Harley and Marley believe there’s no good reason why fish isn’t far more widely used in pet food.
Working 9-5 - This new cold-pressed dog food from Walker & Drake is supposed to give the working dog all the stamina and energy they need to carry out their tasks.
“Humanewashing” - A new investigation into some well-known pet food brands puts into question their “humanely raised” claims.
Making the jump - Cymbiotika, the human supplement brand is launching its new pet line, with four new products.
Product Manager, Health Screenings at Ollie
You reached the end, you deserve a treat 🍖
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Finally, What do you call an older dog?
A grand-paw.
See you next week!
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