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New Year, New 🐶
2024 is in the rearview, are we are super excited for 2025!

Issue #136
January 3rd, 2025

Make payroll as easy as a walk in the park 🐾 (+ 3 months FREE!)
If you run a pet business with an hourly team, Homebase helps you get payroll done right. That’s because they make payroll simple: track hours and pay your team, all from one place. No need to transfer data or double-check. Plus, automated everything: calculations for hours, wages, tips, and even tax filings and compliance checks done for you. Switching from your current provider is easy too, with 1-on-1 guided support to get you up and running.
“Not having to do payroll taxes and filings sets my mind at ease!” — Carmen Brinkman, Dogz & Katz Luxury Pet Boarding
Special offer for readers of The Woof: Get 3 months of free payroll when you sign up by January 31st. Experience why USA Today named them the #1 Payroll for Hourly Teams – and make payday the easiest day of your week.
💼 Job Board: Looking for talent ➡️ Submit A Job
Quick Hits:
If you missed this week’s newsletter, click HERE 👈

1 million secured - India’s largest ethical pet breeder has secured a $1 million investment.
CPM acquires Jacobs Global - The acquisition will integrate Jacobs Global's range of products into CPM's product offerings.
Undervalued? - Is Canada’s Pet Valu Holdings a good or bad investment?
Deal closed - Tractor Supply closes acquisition of Allivet.
On the list - Dogtopia came in at 28 on the Franchise Times 2025 Fast & Serious Winners list.
Brands that matter - Fast Company compiled a list of 66 brands that are shaping the culture and a few pet brands made the cut.
Its Friday!

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Pet theft is on the rise in the UK - Collin Butcher is in high demand to help families find their stolen pets.
Is cat yoga the next puppy yoga - One persons first hand experience might change your mind.
What if pets went vegan? - This is currently making the rounds, what do you think, should pets go vegan?

Whale meat - Finnish authorities are investigating the illegal import of whale meat which was mixed into dog food in 2022.
Regulatory failure - 2024 ended with some major protocol issues.
Can your cat eat bananas? - Yes, but in small quantities.

💼 Job Board: Submit A Job Here 👈
Are you looking to hire a results-driven brand manager with:
Pet Industry Expert and Brand Innovator: Over six years in the pet industry, skilled in social media, storytelling, PR, influencer partnerships, trade show execution, and product development. Demonstrates adaptability and innovative thinking in brand expansion and market adaptation.
Creative and Dedicated Leader: Distinguished for strategic development that enhances customer experiences and strengthens connections. Proven leadership in brand management with a track record of impactful contributions.
You reached the end, you deserve a treat 🍖
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