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Odie Pet Insurance - Marketing Playbook PT.8

Odie Pet Insurance - Marketing Playbook PT.8

Debra Hyman on Building Trust and Driving Growth

August 25, 2025

Issue #233

August 25th, 2025

Quick Hits:

💰 Applications are still open for the tenth annual Pet Care Innovation Prize, powered by Purina, offering a chance to win $50K

👩 Pet platform raises £294,900 from an all-female investment syndicate

🍣 Chew Chew is North America’s first poke & hot pot restaurant for dogs

🪢 Pet insurance discounts are becoming a popular perk among some major retailers

🙀 Inside the shutdown of The Vets

🇯🇵 New Zealand companies are eyeing Japanese dogs

🏆 Preventative pet care product of the year

👾 This Reddit post has sparked a heated online debate

🤮 Reality star partners up with pet food company, and the results were, well, unexpected

🍔 People are obsessed with this burger that was made for cats

Remember, we’ve teamed up with Fi, so if you want access to this interview plus a free collar & 6 months subscription - Click Here

Welcome to Part 8 of our 10-part Marketing Masterclass Series - your behind-the-scenes pass to proven strategies, fresh ideas, and battle-tested campaigns driving the pet industry forward.

In this series, we sit down with some of the best marketers and growth experts to uncover what’s really working, what’s not, and how you can put their insights to work in your own business.

This week we talked to:

Debra Hyman - CMO at Odie Pet Insurance

Debra Hyman

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