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Issue #134
December 27th, 2024
Austin at DogConnectors here.
I’ve consulted over 1,012 DTC pet brands. Here’s some helpful info.
$241.70 nCAC vs. $52.17 nCAC
nCAC = New Customer Acquisition Costs.
This is a very important number if you want to scale your eCommerce brand.
$241.70 nCAC:
Your site looks pretty, but the copy doesn’t compel cold traffic to buy.
You’re stuck on WordPress with slow execution. Marketing waits for devs to make small changes.
Copy uses weak phrases like "the best", "is awesome" or "tastes great."
$52.17 nCAC:
You’re on Shopify, and marketers can execute ideas 10x faster without relying on devs.
Your team knows how to convert cold traffic using direct response copywriting, human psychology, and market sophistication.
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Quick Hits:
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Boom! - Luxury dog food is expected to more than double in the next 8 years.
Together is better - Togetherwork, just announced it has acquired PetExec.
A well-packaged deal - TOPPAN Holdings Inc. has entered into an agreement with Sonoco Products Company, to acquire Sonoco's Thermoformed & Flexible Packaging (TFP) business for approximately $1.8 billion.
From France to Turkey - Virbac has acquired Mopsan, a specialized Turkish pet food distributor.
High-level healthcare could drive $$ - Pacemakers, nanotechnologies, brain surgery, hip replacements and more could drive significant investment in the veterinary space.
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Breakthrough - New technology could provide an easy solution for dogs and cats with gum disease.
This bill supports support - If passed, this bill would expand the use of emotional support dogs in Michigan courtrooms.
Dont call it a comeback - The "vira-lata caramel" are having their moment in Brazil.
So mushroom for growth - USDA ruled on mushrooms in pet food.
Big achievement - Big Nosh just became the third pet food brand to achieve the Better Chicken Commitment.
Bird Flu recall - Northwest Naturals voluntarily recalled a batch of cat food after it was linked to a cat’s death.
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Are you looking to hire a results-driven brand manager with:
Pet Industry Expert and Brand Innovator: Over six years in the pet industry, skilled in social media, storytelling, PR, influencer partnerships, trade show execution, and product development. Demonstrates adaptability and innovative thinking in brand expansion and market adaptation.
Creative and Dedicated Leader: Distinguished for strategic development that enhances customer experiences and strengthens connections. Proven leadership in brand management with a track record of impactful contributions.
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