Pet Food Marketing Playbook: Part 1

Issue #212

July 7th, 2025

Quick Hits:

😞 A long-established UK-based pet food wholesaler, founded in 1974, has officially entered a legal insolvency process

🐺 How Game of Thrones caused a huge husky problem

🥇 World Branding Awards Animalis honored 105 top global pet industry brands

🇹🇭 Maruha Nichiro’s Thai pet food arm targets $323 M in sales despite US tariff risks

🌲 Bobby Flay shared a video showing off the tree he planted in his yard in honor of his late cat, Nacho

🔬 Investors eye penny stock revolutionizing pet food with lab tech

💵 Pet trusts are emerging as a critical financial instrument for wealth advisors to address both emotional and practical needs.

☀️ Yes, dogs can get sunburnt

🆒 Top 50 pet trends for July

Welcome to Part 1 of our 10-part Marketing Masterclass Series - your behind-the-scenes pass to the proven strategies, fresh ideas, and battle-tested campaigns driving the pet industry forward.

Over the next 10 weeks, we’ll sit down with 20+ top marketers and growth experts to uncover what’s really working, what’s not, and how you can put their insights to work in your own business.

This week we talked to:

• Laura Brooks - Fractional CMO at Made by Nacho

• Michael Campi - Senior Vice President of Marketing at Maev

• Miki Dosen - Chief Marketing Officer at The Honest Kitchen

• Betsy (Fargo) Mell - Chief Marketing Officer at We Feed Raw

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