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Pet Marketing Playbook: Agency Edition - PT. II

Pet Marketing Playbook: Agency Edition - PT. II

This week: We go behind the scenes with 3 top pet-focused agencies shaping the industry’s biggest brand wins.

July 14, 2025

Issue #215

July 14th, 2025

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Quick Hits:

💰 Chewy’s entrance into the $40 billion U.S. veterinary market

🌌 Meet Gatsby - the Galaxy Cat

😮 “Our Rover pet sitter fed our dogs Traeger pellets instead of dog food”

🐈 Cat makes yet another scientific discovery

🐶 How to protect your dog from toxic algal blooms this summer

🇫🇷 She took her dog to France to save on veterinary bills

Welcome to Part 2 of our 10-part Marketing Masterclass Series - your behind-the-scenes pass to the proven strategies, fresh ideas, and battle-tested campaigns driving the pet industry forward.

In this series, we’ll sit down with 20+ top marketers and growth experts to uncover what’s really working, what’s not, and how you can put their insights to work in your own business.

This week we talked to:

Pamela Keniston - Founder of Big Paws Marketing
Kristen Levine - Founder of Kristen Levine Media
Emmet Gustafson- Cofounder at FWD People

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