Rethinking the Last Chapter 💔

Issue #280

December 15th 2025

Quick Hits:

💰 KatKin raises $50m for its ‘human-quality’ cat food

🙏 2 days left! Help these 12 sweet adoptable dogs - Saint Rocco's will be donating $6 for every "Naughty or Nice" box sold

🇮🇳 Veterinary chain Dr Paws raises $3.2 million, led by Chiratae Ventures

🏠 Stylish pet items that will not ruin the aesthetic of your home

👵 How pets can improve your retirement years

🏥 San Antonio greenlights new $15M veterinary hospital

🐕 Paying tribute to the real star of After Life with a beautiful statue in her honor

😃 Healthy gut, happy pup

🐈 Ozempicfor cats?

🛍️ How pet humanization is changing the way we shop

This week, we spoke with Shea Cox, the co-founder & Chief Veterinary Officer at Honor Pet.

Most veterinarians are trained to save lives. Very few are taught how to honor the end of one. After years in emergency medicine, this founder saw the same pattern repeat—families overwhelmed, decisions rushed, and grief treated like an inconvenience. Her response wasn’t to accept it. It was to build something better.

In this conversation, we discussed:

• How an unconventional path—from repeated failure to emergency medicine—shaped a radically different approach to pet end-of-life care.

• Why modern veterinary systems often rush families through the most emotional decisions they’ll ever make.

• What it looks like, in practice, to return time, transparency, and dignity to goodbye.

And much more…

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