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The $300M Collapse That Proved Timing Is Everything!

Why Pets.com Went Bust

Issue #179

April 21st, 2025

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Quick Hits:

🧼 Pets.com: The Right Idea at the Wrong Time

The $300M collapse that proved timing is everything - and how Chewy succeeded where they failed.

In 1998, a sock puppet became the face of one of the most ambitious and ultimately doomed dot-com ventures in history. Pets.com had the name, the funding, the backing of Amazon, and a wildly catchy marketing campaign.

It also had a ticking clock.

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