The Alchemy of LinkedIn Marketing

Issue #236

September 1st, 2025

Quick Hits:

⬆️ Petco’s turnaround hits key point, growth ahead

🏡 The tasteful guide to bougie pet decor

💔 The growing industry of grief counseling for pet owners

🍿 The rise of ‘mutt-iplexes’

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Welcome to Part 9 of our 10-part Marketing Masterclass Series - your behind-the-scenes pass to proven strategies, fresh ideas, and battle-tested campaigns driving the pet industry forward.

In this series, we sit down with some of the best marketers and growth experts to uncover what’s really working, what’s not, and how you can put their insights to work in your own business.

This week we talked to:

Stephanie Zhuang Co-Founder & CMO at Alchemy Pet

We Covered:

• Key strategy for anyone looking to level up their personal brand on LinkedIn.

• How focusing on engagement over impressions leads to real audience growth.

• Why posting intuitively can spark stronger connections than rigid strategies.

• Why pet marketers leaning into longevity and emotion are winning big.

• Why pet marketing success starts with groundwork before big ad spend.

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