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The Pet Industry Doesn’t Need Another Puppuccino - It Needs a Revolution!
BSM Partners, Nate Thomas on AI-powered insights, radical transparency, and why real innovation means getting comfortable with failure (and science).
Issue #203
June 16th, 2025
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Quick Hits:
This week, we are speaking with Nate Thomas, co-founder and partner of BSM Partners, the pet industry’s leading consultancy. A few highlights from our conversation:
Why BSM wasn’t born to fix a problem, but to reimagine how innovation gets done
How BSM Aperture, their proprietary AI tool, is predicting trends before they happen
The pet industry’s overreliance on hype vs. real science (and how to fix it)
What’s driving longevity in pets - from peptides to personalized nutrition
Why is consilience one of the most important values in a company
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