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Plus, Rover CEO steps down, US pet insurance hits $4.7B, Innovative Pet Lab raises a million, Farmins opens $115M facility in NC, and a ton more...š„
Roy Ben Tzvi
June 13, 2025
Issue #202
June 13th, 2025
The $1 System That Turns Missed Messages into Bookings
Half of pet-parent inquiries go cold in the first hourānot because theyāre not serious, but because no one replies fast enough.GBGās Lead Conversion System replies to every DM, chat, or text in under five minutes.
If they donāt book right away, it keeps following up for 14 days, automatically. It also shows which channels bring in the most appointments, so you know where to focus. Most businesses see 30ā40% more bookings in their first month.
Try it for $1. If you donāt get at least 10 extra bookings in 30 days, theyāll refund your dollar. No hassle.
Quick Hits:
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Market domination - 2 companies own 61% of the pet food market, can you guess who they are?
US Pet insurance hits $4.7B - NAPHIA reports record $4.7 billion in 2024 GWPs, up 21.4% as pet coverage surges.
Pet Lab raises ā¬950K - Innovative Pet Lab has officially closed their $1.1M pre-seed funding round.
Pets at Homeās Ā£13M buyback - Numis appointed to manage a Ā£13M share buyback, boosting investor confidence and value.
Finlandās first pet pharmacy - VetaPetās ElƤinapteekki Kivuton brings non-prescription vet meds and expert care straight to your home.
Advent invests $175M in Felix - Private equity giant secures a significant minority stake to supercharge global animal-pharma growth.
Private-label frenzy - More retailers and manufacturers are leaning into private-label.
A $115 million investment - Farmina Pet Foods officially opened the doors to its first-ever U.S.-based manufacturing facility.
Brazilian corn up 23% - Soaring corn prices in Brazil threaten pet food costs, with potential final consumer price hikes.
Hillās posts $1.1B Q1 sales - Pet food sales surge as Colgate expands into the fresh-food market.
Target complete- After Petco debut, Uproot Clean secures placement across 1,100 Target stores nationwide.
Crowdfunding $50,000 - Pet Madness is seeking $50k to revolutionize pet care with AI.
The robots are here - Tombot, a robotics company that makes lifelike robotic puppies, announced the successful close and oversubscription of its $6.1 million Series A funding round.
Rover CEO steps down - After 14 years, Aaron Easterly steps down from CEO role.
Dog Aging Project unlocks longevity - Over 50,000 pups enrolled nationwide to crack canine healthspan and lifespan mysteries.
New CRO - Docupet Welcomes Brett Yates to new role.
Ready to chat with whales? - AI race to translate animal languages heats up.
Nigeria's pet food costs soar - Dog owners struggle as the cost-of-living crisis drives prices to new highs.
USPS dog attacks top 6,000 - Over 6,000 mail carriers were bitten in 2024āa seven-year high, with Midwestern states hardest hit.
Fidoās Fecal Fiasco - Analysis of two million dogs finds Maltese, Mini Poodles, and more prone to messy mishaps.
šØ Check out our latest episode with Adam Greenbaum šØ
Strategic Investor / Capital Partner at Live Work Pet
Vice President of Finance at Tuft + Paw
Sr Content Strategy Manager at Embark
Vice President of Marketing at Embrace Pet Insurance
Associated Director, Integrated Marketing at Chewy
Director, Influencers & Partnerships at The Farmerās Dog
Senior Manager, Merchandise at PetCo
Director of Growth Marketing at Sunday For Dogs
Content/Lifecycle Marketing Manager at Vetted Pet Health
VP of Performance Marketing at Maev
Daily Superfood Support for Aging, Medium-to-Large Dogs
POP-Topper is a premium daily supplement for medium-to-large dogs, developed by animal scientists in New Zealand. Clean superfoods like green-lipped mussels, bilberry, and bone broth support joint, immune, and brain healthāwithout fillers or additives.
Community Pet Expo in Kirby Park, Pennsylvania
Foster Appreciation Day in Sioux Falls, South Dakota
Petco Loveās MEGA Adoption Event in Crestview, Florida
Fundraiser in a tattoo shop in Royse City, Texas
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