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- This Petfood Brand Got Caught...😱
This Petfood Brand Got Caught...😱
Plus, Rovers newest acquisition, get paid to smell doggy breath, Buddy Bites raises $1M, and so much more we could barely fit it all in one newsletter!
Roy Ben Tzvi
May 02, 2025
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Issue #183
May 2nd, 2025
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A cautionary tale for all pet brands: this is how you ruin your reputation.
In a recent podcast, Sam Parr discussed dog food without naming any specific brands. But Nutricanine, a dog food company out of Canada, took his clip and manipulated it, using AI to make it appear as though Sam was endorsing their product.
Not only is that unethical and likely illegal, but it’s a terrible look for the brand. Unsurprisingly, he posted about it on social media to his large following, and as expected, the backlash was swift.
The company later deleted the post (deleted link), apologized, and promised to donate $2000 to the non-profit Bullies in Need.
Quick Hits:
Looking to get paid to smell dog breath? - Well, Spot & Tango is looking for you.
Buddy Bites - The pet food brand closed a $1 million seed funding round with notable investors, including Leap Venture Studio.
The drink of the summer is here - Miss Peaches’ finally has her own lemonade line.
New report - A new 2025 report reveals that Americans are increasingly embracing pet telemedicine as access to in-person vets declines and costs rise.
Going Native - Whole Foods Market will start carrying Native Pet nationwide.
Rover just acquired Gudog - The company also launched Rover services in Denmark and Ireland.
Digital money - EMS invests in Payment Nerds and Pet Payments.
Mania? Not so much - Petmania’s parent company records a near €830,000 profit dip.
$1.5M - Is what pet care startup Petjio is looking to raise.
Hey Homey - Tractive has partnered with Homey to bring your smart home and furry friend closer than ever.
The circle of losses - Losses at Pet Circle, one of Australia’s biggest start-ups, rose to $26.4 million last year.
All the way up - Nestlé’s pet care division reports single-digit growth.
Katnnichiwa - Japan’s cat market is expected to reach ¥3 trillion this 2025.
The perfect smile - A new Kickstarter, dental strips for dogs, is looking to raise $10,000.
Looking to improve your gut health? - Recent studies show that time spent with your pet diversifies your gut microbiome.
Bon Appétit - Korea eases restrictions on pets inside restaurants.
Celebrating pets - Walmart has partnered with Best Friends Animal Society to celebrate National Pet Month.
250 minutes of movement - Wellness Pet Company has partnered with Strava to launch the "Wellness Pet Minutes That Matter Challenge."
Actual heroes - A few heroic stories of 4-legged heroes rescuing humans in distress.
Valerie is back - After 529 days alone in the Australian Wilderness, the now-famous dog has been rescued.
Petpace - Just won the Global Tech Award in the wearable technology category.
Time to change your password - 1 in 5 Australians use their pet's name as their password.
Biggest wiener walk - Yesterday, hundreds of dachshunds walked in Hungary as they tried to fetch a record for the country's biggest ever single-breed dog walk.
PAWS Right There!!! Don’t Forget To Subscribe 👇👇
VP of Marketing at Veterinary Emergency Group
Product Marketing Manager at Napo
Vice President of Marketing at Embrace Pet Insurance
Career Opportunities at Paw Prosper
Senior Category Manager at Chewy
Marketing Coordinator at Dandylion
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A full list of dog-friendly events in Tampa Bay, Florida
Whiskey and Whiskers in Newton Falls, Ohio
Fairfield Dog Days in Fairfield, Connecticut
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