The Thursday Rundown

The world's ugliest dog, 6 figure dog sitter, and much more...

Welcome to The Woof. A free 2x weekly newsletter covering the pet industry.

It’s no secret that in recent years, our pets have become more than just an extension of our family, but part of our actual family.

This growing bond has brought innovation and a boom in products and services catered to our four-legged family members, and we wanted to tell the stories of not only our best friends but of the people driving this industry forward.

There’s never been a better time to enter the pet market!

This Week

🌎 Trending: World’s ugliest dog, Colombia searches for hero dog, how to care for your dog in summer, and more…

🦄 Meme of the Week

📈 Business Roundup: Drools raises $$, A dream dog sitter job, SF startup Fuzzy Pet Health shuts down, and much more…

 🦜Social Stars

🤳 Community Pics: Meet Fuji

  • It’s Hot AF - Summer is here, here are a few great tips on keeping your pooch cool and safe out there.

  • Poor Scooter - Meet Scooter, this year’s winner of a dubious award -the world's ugliest dog.

  • No Sir! - New study shows that, unlike dogs, cats will not change their behavior for humans even if a treat is offered as a reward.

  • It’s a partyyyy!! - 200 dogs came to celebrate this man’s 100 birthday, is there any better way to celebrate?

  • Unlikely friendship - Watch how this uninterested dog & wild squirrel form a relationship over time.

  • Heroic dog lost - The search for Wilson is still on. Wilson is a search & rescue dog and a national hero in Colombia after he helped find 4 children who survived a plane crash. We hope he is found soon!

  • Silent killer - Foxtail is extremely dangerous for your dog, but most people have never heard of it.

  • Second Chances - 20 dogs that were going to be slaughtered in China, get a second chance at a loving home in the US.

  • From the jungle to the car wash - Enjoy this relaxing 90 seconds of a parrot and its mom going through the car wash.

(credit: @dogmemejunkie on Instagram)

  • 6-figure dog sitter- A TikTok post went viral when a billionaire family posted a dream job advert for a dog nanny in London. The salary? $127k a year.

  • Baked Goodness - Three Dog Bakery has been acquired by private-equity firm Topspin Consumer Partners.

  • Drooling over it - India’s number one pet food company Drools receives a 60 million dollar investment.

  • Fuzzy no more - SF tech startup Fuzzy Pet Health, a veterinary care telehealth startup, abruptly shuts down.

  • Bigger & Better - The Better Choice Company recently announced that they received a 5 million dollar investment from Alphia.

  • Brings your pup to work - Cesar is giving out grants to the tune of $75k in order to help businesses create dog-friendlier workplaces.

  • Your pet is saving the economy - A new report claims pet ownership saves the U.S. healthcare system $22.7 billion annually.

  • Barkitecture - Architects are now designing both commercial and residential spaces with dogs in mind.

A new section where we highlight the coolest social media pets

  • Noodles The Pooch - The corporate canine, this Toy Maltipoo takes its 9-5 very seriously.

  • Knight & Aston - Two adorable Pitbulls who enjoy nothing more than some comfy pajamas.

  • Myles, Willow, Finn & Ember - We don’t even know where to start here, these dogs need to get their reality show.

If you want your pet (dogs, cats, hamsters, baby dragons, etc) featured. Send us a picture with their name, age, breed, and a 1-2 sentence story to [email protected] and we’ll do our best to feature your pet.

Meet Fuji: Fuji is a 5-year-old Staffordshire Terrier originally from Philadelphia, however, nowadays he spends his time in Denver and occasionally in the mountains. He loves his human mommy so much and never wants to leave her side - unless long hikes are involved. He lives with a cat that he’s grown attached to and loves blueberries & watermelon.

You reached the end, you deserve a treat 🍖

Be part of the pack - follow us on social media (links below) and fur - ward this to your best human friend.

👇 If you haven’t already, consider subscribing below 👇

Finally, Why don’t cats play poker in the jungle?

Too many cheetahs. 🐆 

See you next week!

The Woof is a 2x weekly newsletter dedicated to covering the business of pets.