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This Week's Top Pet Industry News & Updates

Everything that happened in the pet space this week!

Author

Roy Ben Tzvi
April 11, 2024

Presented by

Issue #56

April 11th, 2024

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This Week

💰 Business Roundup: Barkbox enters luxury aviation, Marleybones raises a mil, P&G offloads assets to Mars, and a ton more…

🌎 In The News: Get paid to cuddle cats, Taiwan’s most famous dog, a new study about dogs and sleep quality, and much more…

🥓 Pet Food: New launches and more…

💼 Job Board: Please reach out if you would like us to share your job posting

Quick Hits:

  • Next-level luxury - Barkbox is entering the aviation space by launching a private dog-friendly air carrier called Bark Air. Currently, the price tag stands at $6,000 for a one-way flight from NYC to LA.

  • Kong vs Godzilla - Proctor & Gamble is set to offload its pet food operation assets in North and Latin America to Mars in a $2.9 billion agreement.

  • Maybe baby - Nestlé is in talks to acquire a majority stake in Canada’s Champion Petfoods for more than US$2 billion.

  • The deal in Finnished - Finnish pet food brand Alvar Pet just acquired Verkkokauppa Kivuton (say that 5 times fast) to become the Nordics’ largest online store for pet health.

  • Top of the (pet) food chain - Katie Spies, the CEO of Maev was recently named on Inc. Magazine’s 2024 Female Founders 250 List.

  • Sun is Shining - Marleybones just closed €1M in seed funding.

  • Time to grow - Nulo just hired Roger Lund to help drive growth in global markets.

  • Trust your instincts - PetInstincts is one of eight global start-up firms to receive funding through Purina’s business accelerator scheme.

  • Kit and Caboodle - Caboodle reached their 6-week target of raising £150,000.

  • Nestle - The multinational corporation is opening a pet food factory in northern Italy, for a whopping $500M which will (hopefully) be completed by 2027.

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  • New Milk - Big opportunities in the pet milk replacer market.

  • Best rice ever - A rice marketing co-op based in California, is offering a new solution for pet food manufacturers.

  • No smores? - Campfire Treats announces 15 new certified humane dog treats.

  • Cave Pets - The omnichannel pet nutrition brand launched the first regenerative organic certified® supplements.

You reached the end, you deserve a treat 🍖

Be part of the pack - For more news, links, and entertainment follow us on social media (links below) and fur - ward this to your best human friend.

If you haven’t already, consider subscribing below 👇

Finally, What's better than a spelling bee?

A talking dog!

See you next week!

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