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This Week's Top Pet Industry News & Updates

Everything that happened in the pet space this week

Issue #54

April 4th, 2024

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This Week

💰 Business Roundup: Big deal gets stopped, a new fun collab, new executives at Bark, and more…

🌎 In The News: Get paid to feed your cat, dogs smell PTSD, cat parents beware, and more…

🥓 Pet Food: Plant-based goes premium, Gen Z wants it fresh, Petcurean expands, and more…

💼 Job Board: Please reach out if you would like us to share your job posting

Quick Hits:

  • Stop right there - The potentially massive deal we reported on last week has been halted.

  • The most regal partnership - Bridgerton and maxbone have partnered up to launch a limited-edition Bridgerton-themed line of pet products.

  • Time to buy? After a difficult start to 2024, Chewy still has massive opportunities in front of it.

  • Bark it up - Bark just appointed a new CRO & a new CMO.

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  • The purrfect job - This company wants to pay you £60,000 (£5,000 a month) for your cat to eat their food.

  • Look at the source - New investigation sheds light on the horrid reality of hamsters in pet stores.

  • PTSD sniffers - If you need further proof of dogs’ awesomeness, a new study suggests dogs can detect biochemical markers of PTSD in human breath.

  • Shhh - This animal shelter has soundproof kennels, and the results are pretty amazing.

  • Cats parents beware - A new study assessed an ingredient called eprinomectin (which is found in various popular medications that protect against pests such as fleas and ticks) and found that some cats could have a severe, or deadly, reaction to it.

  • From the outhouse to the penthouse - Miss Peaches out here saving lives and getting huge donations.

  • All plants everything - A vegan pet food company just launched its superfood range.

  • That’s nuts - Could discarded peanut skins have massive potential as animal feed?

  • Go West - Petcurean announced a partnership with distributor Veterinary Service Inc. which will allow it to expand its retail footprint into western states.

  • Young & Fresh - While kibble still dominates, the younger generation of pet owners prefer fresher, healthier, more natural pet food.

  • Creative strategist at Dogconnectors 

  • Director of Customer Experience at Dutch

  • Full list of jobs currently available at Dogdrop 

You reached the end, you deserve a treat 🍖

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Finally, Why did the cat wear a dress?

She was feline fine.

See you next week!

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