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We’ve Filtered Out The 💩

And hand picked the best news of the week!

Author

Roy Ben Tzvi
June 13, 2024

Issue #74

June 13th, 2024

Take advantage of the booming $115 billion pet industry by starting your own multi-service pet business 💰 🐶 

Pet Butler is a fast-growing franchise made of people who are passionate about pets. Pet Butler has expanded their lines of service to include:

  • Pet waste removal

  • Pet shuttle service

  • Pet care (pet walking and pet sitting)

They are rapidly expanding their national footprint and looking to partner with entrepreneurs who are passionate about pets and interested in building a business of their own or diversifying their existing pet business. 👇 👇👇👇

This Week

💰 Business Roundup: Big partnerships, European private label comes to the US, a new streaming service for dogs, and much more…

🌎 In The News: Barkair faces lawsuit, the fastest cat on a skateboard, Chewy’s giveaway, and much more…

🥓 Pet Food: New Canadian food, Shady FDA rules, and supermarket waste.

💼 Job Board: Contact us to post your job listing.

Quick Hits:

  • Entering big boy market - United Pet Food, a Belgian private-label pet food company, just entered the US market by purchasing a facility in Indiana.

  • A new annual global event - The North American Veterinary Community (NAVC) and Michelson Found Animals Foundation (MFA) have partnered up. At the center of the partnership is Compass, an annual global conference for industry leaders, visionaries & investors.

  • A three-way partnership - KeraVet Bio, WellHaven Pet Health & Pet Peace of Mind are collaborating to support the health and well-being of animals across the country.

  • New DogTV competitor? Buddi is a new streaming service that creates and curates content for pet parents.

  • Growing Instinctively - Instinct Pet Food officially opened its new Center of Excellence (CoE) project.

  • Global partnership - This new partnership between Trupanion & Boehringer Ingelheim will support earlier detection and better management of disease in pets.

PAWS Right There!!! Don’t Forget To Subscribe 👇👇

  • Bark in hot water - Bark Air is facing a lawsuit right after its first flight.

  • Giveaway - Chewy is giving away free pet food for a year in a new contest that ends July 31st.

  • The fastest cat on wheels - A cat in China just entered the Guinness World Record book for being the fastest cat on a skateboard.

  • The healing power of a lick to the face - Demand for therapy dogs grows at hospitals, nursing homes, and schools.

  • The LASSIE Project - From Mt. Hood to the moon, the robot dog is training to conquer the toughest terrains.

  • Pets in the workplace - 82% of HR professionals believe pets play a positive role in employee mental health. What are the other 18% thinking????

  • Blue in the face - Blue Buffalo has been hit with two class action lawsuits accusing the company of fraudulent marketing.

  • Thailand’s notorious market catches fire - 1000+ exotic animals died in a fire in one of Thailand’s notorious markets where animals are held in horrible conditions.

  • Pets in space - NASA's two-way, end-to-end laser, shot adorable pictures and videos of cherished pets into space.

  • Better together - Shelter dogs do better with another dog rather than when they’re alone. They show fewer signs of stress while in the shelter and are adopted faster than dogs who are housed alone.

Are you eager to connect with verified pet owners and promote your services or products?

Meet PetKarma, a marketing agency with a unique twist! We're here to help you craft the perfect messages to attract new customers. We’ll showcase your brand to our dedicated audience through our blogs, social media channels, and email lists.

For over 10 years, we’ve supported brands on our platforms: iHeartDogs, iHeartCats, Cannanine, and The Hero Company.

Here’s what they can do for you:

  • Boost your SEO with custom product reviews on our blogs, boasting an average AHREF ranking of 75%.

  • Reach millions of verified pet consumers with our dedicated eBlast to our eCommerce customers.

  • Get your special offers directly to past buyers with SMS messages to over 100K subscribers.

  • Amplify your lead generation through giveaways, petitions, or direct emails.

  • Increase your social media followers with giveaways on iHeartDogs’ Facebook page, home to 5M followers.

As a special limited offer, they are giving our subscribers 10% off!

Ready To Connect? Email Erica: [email protected]

You reached the end, you deserve a treat 🍖

Be part of the pack - For more news, links, and entertainment follow us on social media (links below) and fur - ward this to your best human friend.

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