• The Woof
  • Posts
  • While It Might Be Freezing Outside...

While It Might Be Freezing Outside...

The pet industry is hotter than ever!

Issue #144

January 24th, 2025

Want to take your marketing to the next level? Look no further than minisocial!

25 videos for $1,700 with your The Woof discount! Thats Terrierific!

Minisocial is a user-generated content platform that pairs brands with micro-influencers to create fully licensed UGC. Leading pet brands like NomNom, Frosty Paws, Wild One, and Pawfit, all turn to minisocial to produce UGC that they then leverage across their marketing channels. ๐Ÿถ Looking for a campaign that's fully licensed and funnier than your favorite sitcom? Well, minisocial has you covered! ๐Ÿš€ 

Their secret sauce? A two-pronged approach like no other! blending micro-influencer activations with UGC creation, all baked into one epic project. ๐ŸŽ‰

The Numbers:

  • Retargeting ads with UGC performed 161% better than content without

  • Organic social content made with minisocialโ€™s UGC assets performed 92% better than content without.

  • TikTok ads utilizing minisocial videos performed in the top 1% across multiple brand categories

With no long-term commitments and a pay-per-project model, taking your marketing to the next level with minisocial is a no-brainer!

๐Ÿ’ผ Job Board: Looking for talent โžก๏ธ Submit A Job

Quick Hits:

If you missed this weekโ€™s newsletter, click HERE ๐Ÿ‘ˆ

Its Friday!

PAWS Right There!!! Donโ€™t Forget To Subscribe ๐Ÿ‘‡๐Ÿ‘‡

  • Dog 2.0 - Sonoma County winery clones its mascot dog.

  • $20k to 15 future leaders - Chewy & AAVMC have teamed up to award underrepresented veterinary students as part of the Chewy Veterinary Leaders Cohort.

  • Vet bills are going ๐Ÿ†™ - In the last 11 years, the average vet bill has gone up 60%

  • And the winners areโ€ฆ - NAVC has announced the winners of the 2024 VETTY Awards.

  • Well-traveled cat - After an airline lost track of this woman's cat, it ended up taking three flights within 24 hours.

  • Not only a smart collar - Fi, the smart collar company has expanded into dog supplements, targeting specific health needs.

  • Low glycemic - BENEO recently announced its new low-glycemic syrup for semi-moist and moist pet food or treats.

  • Bye Bye Dye - FDA finally bans red dye 3, in both human and pet food.

  • New rule - A wave of cat deaths from bird flu prompts new rules on pet food production.

  • A new kind of protein - 2 unlikely companies have partnered up to utilize fish waste to develop sustainable protein solutions

๐Ÿ’ผ Job Board: Submit A Job Here ๐Ÿ‘ˆ

You reached the end, you deserve a treat ๐Ÿ–

Be part of the pack - For more news, links, and entertainment follow us on social media (links below) and fur - ward this to your best human friend.

If you havenโ€™t already, consider subscribing below ๐Ÿ‘‡

This is your reminder to start your newsletter now ๐Ÿ‘‡๐Ÿ‘‡