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The pet industry is hotter than ever!
Roy Ben Tzvi
January 24, 2025
Issue #144
January 24th, 2025
Want to take your marketing to the next level? Look no further than minisocial!
25 videos for $1,700 with your The Woof discount! Thats Terrierific!
Minisocial is a user-generated content platform that pairs brands with micro-influencers to create fully licensed UGC. Leading pet brands like NomNom, Frosty Paws, Wild One, and Pawfit, all turn to minisocial to produce UGC that they then leverage across their marketing channels. 🐶 Looking for a campaign that's fully licensed and funnier than your favorite sitcom? Well, minisocial has you covered! 🚀
Their secret sauce? A two-pronged approach like no other! blending micro-influencer activations with UGC creation, all baked into one epic project. 🎉
The Numbers:
Retargeting ads with UGC performed 161% better than content without
Organic social content made with minisocial’s UGC assets performed 92% better than content without.
TikTok ads utilizing minisocial videos performed in the top 1% across multiple brand categories
With no long-term commitments and a pay-per-project model, taking your marketing to the next level with minisocial is a no-brainer!
💼 Job Board: Looking for talent ➡️ Submit A Job
Quick Hits:
If you missed this week’s newsletter, click HERE 👈
When Alpha met Junior - AlphaPet Ventures acquired JR Pet Products, a leading premium dog treat brand in the UK.
A mammoth acquisition - Topspin-backed SportPet acquires Mammoth Pet Products.
Its Friday!
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Dog 2.0 - Sonoma County winery clones its mascot dog.
$20k to 15 future leaders - Chewy & AAVMC have teamed up to award underrepresented veterinary students as part of the Chewy Veterinary Leaders Cohort.
Vet bills are going 🆙 - In the last 11 years, the average vet bill has gone up 60%
And the winners are… - NAVC has announced the winners of the 2024 VETTY Awards.
Well-traveled cat - After an airline lost track of this woman's cat, it ended up taking three flights within 24 hours.
Not only a smart collar - Fi, the smart collar company has expanded into dog supplements, targeting specific health needs.
Low glycemic - BENEO recently announced its new low-glycemic syrup for semi-moist and moist pet food or treats.
Bye Bye Dye - FDA finally bans red dye 3, in both human and pet food.
New rule - A wave of cat deaths from bird flu prompts new rules on pet food production.
A new kind of protein - 2 unlikely companies have partnered up to utilize fish waste to develop sustainable protein solutions
💼 Job Board: Submit A Job Here 👈
VP of Marketing at GlobalVetLink
Director of Shopper & Channel Marketing at Wellness Pet Company
Senior VP of Petcare Marketing at Zoetis
You reached the end, you deserve a treat 🍖
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