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Your Chance to Win $10k
Plus, $1.45B deal finalized, FDA warning, new incentives in tech, and much more...
Roy Ben Tzvi
December 20, 2024
Issue #133
December 20th, 2024
Austin at DogConnectors here.
I’ve consulted over 1,012 DTC pet brands. Here’s some helpful info.
$241.70 nCAC vs. $52.17 nCAC
nCAC = New Customer Acquisition Costs.
This is a very important number if you want to scale your eCommerce brand.
$241.70 nCAC:
Your site looks pretty, but the copy doesn’t compel cold traffic to buy.
You’re stuck on WordPress with slow execution. Marketing waits for devs to make small changes.
Copy uses weak phrases like "the best", "is awesome" or "tastes great."
$52.17 nCAC:
You’re on Shopify, and marketers can execute ideas 10x faster without relying on devs.
Your team knows how to convert cold traffic using direct response copywriting, human psychology, and market sophistication.
💼 Job Board: Looking for talent ➡️ Submit A Job
Quick Hits:
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It’s finalized - The $1.45B acquisition of Whitebridge Pet Brands by General Mills has been finalized.
40 million facility - Pet food ingredient supplier, Anchor Ingredients, celebrated the grand opening of its ingredient processing facility.
Expanding the Cult - CULT Food Science Corp. intends to acquire The Better Butchers Inc. (TBB), a developer of meat alternatives.
BofA upgrades General Mills - BofA’s Food & Beverage Analyst thinks things are on the upswing.
Sustainable First - Berry Global and VOID Technologies have announced a partnership to commercialize a new sustainable film for pet food packaging.
Its Friday!
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Your chance to win $10,000 - Colossal Management is kicking off 2025 with its legacy competition - America's Favorite Pet. This year, one extremely cute dog and cat will each walk away with $10,000 in prize money if selected.
Raw deal - 2 cats have died after consuming raw milk from a batch recalled after the H5N1 virus was detected in them.
FDA warning - The FDA has issued a warning about a dog pain drug named Librela.
No more store pets - New York has officially ended the sale of dogs and cats in pet stores.
Streamlining the process - The American Association of Veterinary State Boards (AAVSB) aims to standardize and simplify the national licensing examination process.
Xmas is here - Does that mean you need to share all the treats with your dog?
Another week, another recall - The FDA has assigned a “class 1” recall to dog treats sold online and in stores across 19 U.S. states. This is the highest risk level.
Meet the experts - Pet Food Experts (PFX), a leading distributor in the pet industry, has announced it will begin offering FirstMate products through its multiple distribution centers across the U.S.
Why veterinary costs are much higher than before
Corporate veterinarian managers are pushing clinics to focus on profit, straining patients’ pockets.
Pet insurance could provide up to 90% reimbursement to help counter this.
View Money’s top pet insurance picks to see plans starting at only $10/month.
💼 Job Board: Submit A Job Here 👈
Are you looking to hire a results-driven brand manager with:
Pet Industry Expert and Brand Innovator: Over six years in the pet industry, skilled in social media, storytelling, PR, influencer partnerships, trade show execution, and product development. Demonstrates adaptability and innovative thinking in brand expansion and market adaptation.
Creative and Dedicated Leader: Distinguished for strategic development that enhances customer experiences and strengthens connections. Proven leadership in brand management with a track record of impactful contributions.
You reached the end, you deserve a treat 🍖
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