- The Woof
- Posts
- You've Missed Out 🫢
You've Missed Out 🫢
Fear not, the weekly recap is here.

Issue #76
June 20th, 2024

Take advantage of the booming $115 billion pet industry by starting your own multi-service pet business 💰 🐶
Pet Butler is a fast-growing franchise made of people who are passionate about pets. Pet Butler has expanded their lines of service to include:
Pet waste removal
Pet shuttle service
Pet care (pet walking and pet sitting)
They are rapidly expanding their national footprint and looking to partner with entrepreneurs who are passionate about pets and interested in building a business of their own or diversifying their existing pet business. 👇 👇👇👇
This Week
💰 Business Roundup: Big partnerships, Purina tops the charts, the outdoors industry is going pet friendly, and more…
🌎 In The News: Lawsuits against Petland, remember its summertime, innovation of the year, and more…
🥓 Pet Food: Enhancing protein quality, greenwashing and ingredients pet parents can pronounce.
💼 Job Board: Contact us to post your job listing.
Quick Hits:

Breal - OnePack Plan and bswift have teamed up to enable access to pet insurance for millions of employees and thousands of companies.
Can my dog live here? - PetScreening and Moved joined forces to enhance regulatory compliance and streamline pet management for property management teams.
The great outdoors are better with 🐶 - The outdoors industry is becoming more dog-friendly. Pet parents are driving this change and the industry is listening.
Zesty goes EU - Zesty Paws, the brainchild of AJ Patel, is now available across Europe.
Purring into the billions - The global cat food market is expected to reach $41.9 billion by 2030
Purina is number 1 (maybe) - The annual revenue numbers of the top 10 companies are out…
PAWS Right There!!! Don’t Forget To Subscribe 👇👇

The eternal battle - As more open spaces become dog friendly, the question of on vs off leash becomes more pressing.
Don’t bug me - The tick and flea repellent was crowned winner of the Pet Industry Federation’s (PIF) Innovation of the Year Award.
It’s hot out there - We will keep posting PSAs like these throughout the summer. Please remember that dogs are extremely susceptible to heat.
Lawsuits against Petland - More lawsuits against Petland. This time alleging business practices that mislead customers and prop up the cruel puppy mill industry.
Are you eager to connect with verified pet owners and promote your services or products?

Meet PetKarma, a marketing agency with a unique twist! We're here to help you craft the perfect messages to attract new customers. We’ll showcase your brand to our dedicated audience through our blogs, social media channels, and email lists.
For over 10 years, we’ve supported brands on our platforms: iHeartDogs, iHeartCats, Cannanine, and The Hero Company.
Here’s what they can do for you:
Boost your SEO with custom product reviews on our blogs, boasting an average AHREF ranking of 75%.
Reach millions of verified pet consumers with our dedicated eBlast to our eCommerce customers.
Get your special offers directly to past buyers with SMS messages to over 100K subscribers.
Amplify your lead generation through giveaways, petitions, or direct emails.
Increase your social media followers with giveaways on iHeartDogs’ Facebook page, home to 5M followers.
As a special limited offer, they are giving our subscribers 10% off!
Ready To Connect? Email Erica: [email protected]

More greenwashing - Navigating green claims in pet food.
New methods - Extrusion enhances the quality of protein in grain-free pet food.
New recipes - ACANA™ introduced its new ACANA Classics recipe, with ingredients pet parents can recognize.

General Manager (East Coast) at Groombuggy
You reached the end, you deserve a treat 🍖
Be part of the pack - For more news, links, and entertainment follow us on social media (links below) and fur - ward this to your best human friend.
If you haven’t already, consider subscribing below 👇
Most Popular Articles
How Did We Do This Week? |
What Was Your Favorite Section? |