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- €11.7 Million in A "Fresh" Round
€11.7 Million in A "Fresh" Round
Plus - Untamed raises, petfluencers are the new influencers, world's longest tail, and more...
Roy Ben Tzvi
April 11, 2025
minisocial is a user-generated content platform that pairs brands with micro-influencers to create fully licensed UGC. Leading pet brands like NomNom, Made by Nacho, Frosty Paws, Wild One, and Pawfit, all turn to minisocial to produce UGC that they then leverage across their marketing channels. Looking for content that's fully licensed and easier to get than your junk mail? Well, minisocial has you covered!
Their secret sauce? A two-pronged approach like no other! blending micro-influencer activations with UGC creation, all baked into one epic project.
The Numbers:
Organic social content made with minisocial’s UGC assets performed 92% better than content without.
TikTok ads utilizing minisocial videos performed in the top 1% across multiple brand categories
Retargeting ads with UGC performed 161% better than content without
With no long-term commitments and a pay-per-project model, taking your marketing to the next level with minisocial is a no-brainer!
Issue #175
April 11th, 2025
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Quick Hits:
Fresh is best - Different Dog raises €11.7 million from new and existing investors.
Untamed - The direct-to-consumer subscription cat food brand has raised £10 million in a Series B round.
Tariffs cause delay - British private equity firm 3i Group Plc has put the sale process of pet food maker MPM on hold.
Something, something blockchain - HexyDog unveiled its upcoming decentralized payment ecosystem tailored to the pet care industry.
Move over influencers - A recent study reveals that “petfluencers” are more trusted than human influencers.
More pets - US pet ownership is on the rise
Pink dog abandoned - A senior well-groomed pink coat husky was found in Arizona with no owners in sight.
Random fact of the day - According to a new study, making an extra $89,000 makes you as happy as simply getting a dog or a cat.
Tail-Blazer - Meet Mr. Pugsley Addams, who holds the Guinness World Record for the world’s longest tail on a living domestic cat
A well-needed investment - The city of Rochester is investing $2.6M to upgrade Rochester Animal Services.
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Peach for my peach? - Can your sweetie pie eat a peach?
Software Development Manager at Chewy
Director of Influencer and Partnerships at The Farmers Dog
VP of Marketing at Veterinary Emergency Group
Product Marketing Manager at Napo
Senior Manager at Embrace Pet Insurance
Vice President of Marketing at Embrace Pet Insurance
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