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$13.4M Raised! Plus...
£12 million raised, big acquisitions, anti aging drugs approved, best pet franchises, best fresh dog food, and much more...
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Issue #160
February 28th, 2025

An estimated 75% of filled roles are from candidates who aren’t actively looking. When finding key talent is difficult, it’s time to rethink your approach to sourcing great hires. Vetcelerator employs strategies that help find both active and passive candidates to expand clinics’ reach but not their workload.
💼 Job Board: Looking for talent ➡️ Submit A Job
Want to advertise with The Woof? Bark at us 🐶
Quick Hits:

Goose Step - Goose, an operating system for pet care providers, just raised $13.4 million in their seed round.
Napo Baby - Napo, a UK-based pet insurance startup just raised £12 million, bringing their funding to a total of $36 million.
Going global - Scholtus Group acquires Big Creek Foods, expanding production in the U.S. and Europe.
Activity matters - Pet broking group Tedaisy has acquired dog health and activity app Perro.
Nulo with the W - Nulo was number 1 in sales and unit volume growth in 2024.
Stock goes ⬆️ - Amid rumors that private equity was preparing a takeover bid, Pets At Home Group shares soared 14%
Top 10 pet franchises - Can you guess who made it to number 1?
New collab just dropped - VetRec & IndeVets join forces to boost veterinary efficiency.
Women founded, Arizona-based - Rosenthal closes combined purchase deal for Arizona pet brand.

No botox needed - The FDA has certified an anti aging pill for dogs which will be available later this year.
Dogs dig yellow - When given a choice, dogs seem to prefer yellow bowls.
Hero or villain? - A veterinarian is facing theft charges after she rescued a dog in distress.
Ummm what?? - Vet finds 44 items inside the stomach of a Bernese Mountain Dog.
Parvovirus outbreak - 6 dogs died at Happy Tails Animal Shelter.
Dog trainer caught on tape - A Brooklyn dog trainer caught on camera abusing animals.
77 dogs - Were seized from a Colorado property.
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Voted the best - The Pets Table was named the best fresh dog food brand of 2025.
A first of its kind - Marsapet launches dog food using FeedKind protein.
Allergen reducing formula - Nestlé Purina is leading the shift towards more specialized, effective products.

💼 Job Board: Submit A Job Here 👈
VP of Marketing at GlobalVetLink
Account Manager at Whisker
TikTok presenter at HonestDogCo

Skiptown is hosting a Mardi Paws event in Denver, Colorado
The humane society is hosting an adoption event in Gainesville, Florida
Houston Pets Alive, Healthy Heart Festival at Houston, Texas
Protect your pet and wallet against rising costs
Some pet surgeries can cost as much as $10,000.
Pet insurance can provide up to 90% reimbursement for covered accidents and illnesses.
View Money’s Best Pet Insurance list and find protection today.
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