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The $19K Dog Shower
Luxury design is targeting filthy countryside dogs
Collin Armstrong
February 26, 2025
An estimated 75% of filled roles are from candidates who aren’t actively looking. When finding key talent is difficult, it’s time to rethink your approach to sourcing great hires. Vetcelerator employs strategies that help find both active and passive candidates to expand clinics’ reach but not their workload.
Issue #159
February 26th, 2025
Quick Hits:
Okay for those of you readers that have an expansive New England estate, where centuries-old maples and apple trees frame your colonial home with weathered cedar shake and classic white trim. We’ve found the perfect addition to your property for you and your hounds.
Imagine a morning spent exploring the property's stone walls and meadows, your pack of golden retrievers are now caked in mud.
You mosey on over with your pups to a cedar ramp that leads into a charming shake-roofed structure that perfectly complements your main house.
It’s sole purpose?
A quaint and cozy standalone unit to wash the outdoors out of your dog’s coat and paws.
Plankbridge, a maker of fine huts and cabins has recently rolled out their newest design, The Dog Wash.
Plankbridge Shepherd Hut
Inside your Plankbridge Dog Wash Hut, practical Yankee ingenuity shines through a copper-fitted shower area at just the right height, radiant floor heating to combat those bitter Northeast winters, and built-in storage for all the necessities.
The Dog Wash - rendering
It's the quintessential New England solution: traditional in appearance, utterly practical in function, and built to withstand generations of muddy paws after adventures through autumn leaves, spring mud, and winter snow.
For many affluent pet owners, a simple rinse in a utility sink no longer suffices.
Pets are now integral members of the household, and their needs are reflected in high-end home design.
The Dog Wash Hut exemplifies this trend, providing a sophisticated, purpose-built space for keeping beloved companions clean and comfortable year-round.
The cost? £15K / $19,000
The Growing Market for Luxury Pet Care
The global pet care market is projected to reach USD 476.1 billion by 2034, growing at a CAGR of 6.4% from 2025 to 2034.
Dogs dominated the pet care market in 2024 with a 41.2% market share.
Additionally, the global pet services market was valued at USD 24.92 billion in 2022, expected to grow at a CAGR of 9.21% from 2023 to 2030.
This surge in premium pet spending is evident in the boarding sector as well, with the pet boarding services market estimated at USD 8.62 billion in 2024, projected to grow at 8.59% CAGR from 2025 to 2030.
Annual household spending on pets is forecasted to reach $1,445 per animal by 2026 and $1,733 by 2030.
UK pet owners alone spend nearly £500 (€592 / $654) per year on luxury pet items, with 7 out of 10 willing to spend more on their pets than on themselves .
Inside the Plankbridge Dog Wash Hut: Traditional Luxury Meets Functionality
The Dog Wash - shower
Plankbridge’s Dog Wash Hut is a high-end pet spa housed in a beautifully crafted shepherd’s hut. It features:
🚿 Raised Shower Area – Ergonomically positioned to accommodate all dog sizes and reduce strain on owners.
〰️ Wall-Mounted Dog Dryer – Ensures quick and efficient drying.
🔥 Heated Towel Rail – Provides post-bath comfort.
🥾 Non-Slip Ramp – Aids easy entry and exit, particularly for older dogs.
🪵 Bespoke Shaker Shelf – Handcrafted rail for organizing leads, towels, and grooming essentials.
🛞 Traditional Cast-Iron Wheels – Forged over Dorset charcoal, adding to the hut’s mobility and aesthetics.
🛠️ Customizable Heritage Finishes – Includes handcrafted oak doors, tongue-and-groove interior cladding, and color customization options.
The hut aligns with a growing consumer demand for luxury pet accessories, a market projected to grow from USD 4.0 billion in 2023 to USD 6.7 billion by 2033 at a CAGR of 5.3%.
Dogs continue to dominate this segment, holding a 60% share in 2023, with toys leading the product type category.
Business Opportunities in the High-End Pet Market
The rising demand for premium pet care opens various business expansion possibilities:
Mobile Luxury Dog Spas – Portable high-end grooming units for affluent pet owners.
Premium Pet Resorts – Expanding luxury daycare and boarding facilities, like Little Gems by My Second Home in Dubai, which opened in 2024 with over 1,000 luxury suites and 30,000 sq ft of play areas.
Exclusive Brand Collaborations – Partnering with premium pet brands to create tailored grooming experiences.
The Future of High-End Pet Products
North America leads the luxury pet accessories market, holding 35.0% market share in 2023, while also dominating the global pet care market with a 45.3% share valued at USD 115.2 billion.
Meanwhile, the Asia-Pacific region is expected to be the fastest-growing market for pet care services, presenting significant growth potential.
The success of Plankbridge’s Dog Wash Hut remains to be seen, but we’re betting that a business with such a long track record of success knows their clientele very well, and we will be watching this one closely.
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WINNER 🏆️ : BITCOIN
Weekly DoggyDex Performance - February 17th, 2025
Proudly introducing the DoggyDex™, an index comprised of 10 publicly traded companies whose primary focus is the dog/pet industry.
List of tickers used can be found below.
The yellow line-plot in the chart represents these companies above (DoggyDex™) and their combined performance against both the S&P 500 and Bitcoin on a weekly basis.
Pawformance is measured by % gains & losses.
$CHWY - Chewy: E-commerce platform for pet supplies
$IDXX - Idexx Labs: Vet point of care instruments and vet software
$FRPT - Fresh Pet: Pet food company
$ELAN - Elanco: Manufactures pet disease prevention products
$PETS - PetMeds: Online pet pharmacy
$ZTS - Zoetis: World's largest producer of meds and vaccines for pets and livestock
$TRUP - Trupanion: Pet insurance company
$WOOF - Petco Health & Wellness co.: Pet health & wellness company
$BARK - BarkBox: Subscription service providing dog products, services, and experiences
$PET - Wag! Group Co.: Tech platform that allows pet owners to connect with industry professionals for services such as, walking, training, etc.
Protect your pet and wallet against rising costs
Some pet surgeries can cost as much as $10,000.
Pet insurance can provide up to 90% reimbursement for covered accidents and illnesses.
View Money’s Best Pet Insurance list and find protection today.
4 out of 5 dogs have some type of dental disease by the age of 3. A significant portion of a dog's tooth (2/3) is hidden under the gumline, making regular dental care essential to prevent issues that can spread to vital organs.
Regarding preventative care, you can see the market is fumbling over itself to find ways for the average owner to be able to manage this rather difficult tedious task. There are new additives, toys, and brushes launching all of the time. However, there doesn’t seem to be a clear leader just yet, in our opinion.
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