The friction is high, trust is low, and willingness to pay is skyrocketing — here’s what changes next year.
A fragmented world of agility, canicross, and dock diving is quietly setting the stage for something much larger.
These trends aren’t loud yet, but they’re where the money is moving.
From AI triage to gut-driven nutrition, here’s what operators need to be watching now.
Turns out good taste might be the best bedside manner.
A data-first look at how pop-ups, collaborations, and temporary storefronts could reshape pet retail economics
Owners are opting out of vaccines...and into new products and philosophies.
What The Farmer's Dog's $660K investment means for your brand
The heartwarming tech trend turning “impossible” pets into new opportunities.
How new state laws are reshaping pet ownership agreements.
