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€150M Mega Pet-Food Plant
Plus, Zoetis snaps up VPG, Pumpkin launches AI pet health predictor, Scenthound’s East Coast expansion, and much more...
Roy Ben Tzvi
November 14, 2025
Issue #267
November 14th, 2025
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Zoetis Snaps Up VPG - Zoetis acquires VPG to boost animal-diagnostic power across the UK & Ireland.
Hospitality goes high-tech - Digs Dog Care partners with Goose for an exclusive, multi-year enterprise partnership.
New AI tech - The Dog Gurus launched an expanded platform to help pet care entrepreneurs start, grow, and scale their businesses.
Polish pet-food player expands - 3coty moves beyond cat food into dog offerings, eyeing US & Asia.
Transavia to build mega pet-food plant - Romanian company commits €150M to build massive facility feeding 11 million pets yearly.
Petnow Locks In U.S. Partnership - Petnow teams up to boost digital pet ID across North America.
Know the future - Pumpkin announced the launch of its free AI-powered Pet Health Predictor.
East coast expansion - Scenthound has partnered with a licensed veterinarian and seasoned entrepreneur to expand its footprint on the East Coast.
New lab acquired - Pooch & Mutt is boosting its scientific capabilities with a new lab at AberInnovation.
Bigger, Better - Zoetis, the world’s leading animal health company, is investing $590 million in a new manufacturing facility set to open in 2029.
Fresh food boosts hydration - New study from The Farmers Dog finds human-grade meals increase total water intake and support urinary health.
Pets are family - Reframing pets in multifamily living
Morocco is killing dogs - Morocco is shooting thousands of dogs in the street for the World Cup.
Historic shutdown is over - New legislation has restored funding for key veterinary programs
Vaccine hesitancy is growing - There is a growing trend of pet owners skipping or refusing vaccinations for dogs and cats.
🚨 Sign up for the upcoming live webinar and Q&A next week 🚨
Partner Veterinarian at CatsOnly Veterinary Services
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Pricing Coordinator at VetCove
Associate Director, Product Design at Embark
Head of Marketing at Snout
Chief Medical Officer at Dutch
4 new roles at Honor Pet
Account Executive (AE) - Veterinary at Hello Patient
Lifecycle Marketing Lead at Sploot Veterinary Care
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