- The Woof
- Posts
- Big Bet on Premium Pet Food
Big Bet on Premium Pet Food
Plus, Tractive sells their insurance business, Sparkle inks 20 unit expansion deal, dog food prices may rise, and way more...
Roy Ben Tzvi
June 20, 2025
Issue #204
June 20th, 2025
The $1 System That Turns Missed Messages into Bookings
Half of pet-parent inquiries go cold in the first hour—not because they’re not serious, but because no one replies fast enough.GBG’s Lead Conversion System replies to every DM, chat, or text in under five minutes.
If they don’t book right away, it keeps following up for 14 days, automatically. It also shows which channels bring in the most appointments, so you know where to focus. Most businesses see 30–40% more bookings in their first month.
Try it for $1. If you don’t get at least 10 extra bookings in 30 days, they’ll refund your dollar. No hassle.
Quick Hits:
Our summer marketing masterclass is just around the corner. Make sure you upgrade today to be able to access it.👇
📣 Want to advertise with The Woof? ➡️ Bark at us
💼 Reach top talent in the industry — ➡️ Submit Your Job Opening
💰 Are you a company in the pet space looking for investment? Click Here
Staying focused on pet wellness - Yes Insurance has acquired the UK-based insurance business of Austrian pet tech company Tractive.
Hey there partner - Partners Group has agreed to acquire MPM Products Ltd, a global pet food business that operates premium wet cat food brands, including Applaws, Reveal, and Encore.
Canine to Five sold to private equity - Detroit dog-care founder Liz Blondy exits, sells business to hospitality group.
Sparkle expands Midwest 20‑unit deal - Wellness‑focused grooming franchise inks 20‑unit Midwest expansion agreement.
A sustainable future - Groan, Aminola form partnership to expand plant-based ingredient supply.
A royal investment - Royal Canin has invested 500k in the Texas A&M College of Veterinary Medicine.
Mars leads the school - Pet-food giant adopts GDST for full seafood supply-chain transparency
Dog food prices poised for major spike - Experts predict dog food costs may soar up to 50% over the coming decade.
Nostradogamus - Dog sensed danger before landslide in Peru, alerted family in time.
Workplace goes to the dogs, literally - Take Your Dog to Work Day grows in popularity nationwide.
The cats are coming - Cats declare world domination set for June 24
The story of dogs - Ancient DNA reveals new clues about dogs' journey in the Americas.
🚨 Check out our latest podcast episode with Jacob Zuppke 🚨
Vice President of Finance at Tuft + Paw
Vice President of Marketing at Embrace Pet Insurance
Senior Manager, Merchandise at PetCo
Director of Growth Marketing at Sunday For Dogs
VP of Performance Marketing at Maev
Director, Corporate Development at Farmers Dog
Account Manager / Program Manager, Enterprise at VetRec
Daily Superfood Support for Aging, Medium-to-Large Dogs
POP-Topper is a premium daily supplement for medium-to-large dogs, developed by animal scientists in New Zealand. Clean superfoods like green-lipped mussels, bilberry, and bone broth support joint, immune, and brain health—without fillers or additives.
Paddle for Puppies in Austin, Texas
Free pet adoptions in Jacksonville, Florida
Bayfront Bark in Miami, Florida
Summer Paw-Looza in Orlando, Florida
First pet adoption event in Boardman, Ohio
You reached the end, you deserve a treat 🍖
Be part of the pack - For more news, links, and entertainment, follow us on social media (links below) and fur-ward this to your best human friend.
If you haven’t already, consider subscribing below 👇
