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Enter: Unicorn Status 🦄
Plus, Volare secures €26M, Other Half receives investment, Tuft + Paw closes $4M Series, Ollie & Van Leeuwen partner up, and a ton more...
Roy Ben Tzvi
May 30, 2025
In partnership with
Issue #195
May 30th, 2025
Daily Superfood Support for Aging, Medium-to-Large Dogs
You invest in your own wellness—why not your dog’s?
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Each single-serve sachet delivers clean, targeted support with human-grade superfoods like green-lipped mussels (for omega-3s), bilberry (for antioxidants), beef bone broth (for collagen), and kiwi (for vitamin C). No fillers. No additives. Just results.
Especially if your dog’s on kibble and curious about fresh food, POP-Topper fits seamlessly into your routine—and helps support long-term joint, immune, and brain health.
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Drools turns unicorn - Nestlé just acquired a minority stake in pet food brand Drools.
Slashing costs - Meatly has achieved a 95% reduction in the cost of its in-house developed bioreactors.
Volare secures €26M for insect protein - Volare plans to build its first industrial-scale production plant, Volare 01, in Finland by end of year.
Finding their other half - Other Half just found an investment.
Raising in a tough environment - Tuft + Paw just closed their $4M Series.
Is Farmers Dog the next big IPO? - According to this CEO, they are.
Pets at Home shares rise on £25M buyback - Vet services thrive, retail lags; investors cheer capital return.
Taking a bite of a $6B market - How Elanco plans to win the pet wellness boom.
The pup cup runneth over - Ollie & Van Leeuwen have partnered up again to serve chill vibes.
Palehorse gallops ahead with major deal - Palehorse Capital acquires HorsePreRace.com, bolstering Vetr.com's veterinary retail offerings.
Vet-AI's triage tool tops AI giants - In a blind comparison test, Vet-AI outperformed both ChatGPT and Gemini.
Sick pup diverts LAX-bound plane - Midair drama as furry passenger falls ill.
Josh Lyon is Scenthound’s new COO - Franchise veteran and current franchisee to lead rapid expansion.
Pet care enters consumer-driven era - E-commerce and social media are reshaping vet-pet owner interactions.
Veho tests dog-like delivery robots in Austin - Rivr’s stair-climbing bots tackle tricky last yards, not squirrels.
To smell you is to know you - A new study suggests cats can recognize their owners’ scent.
Willie was found - After a tornado ripped through Kentucky, a heroic Guardsman crawled through wreckage to rescue the family's terrified dog, Willie.
Royal dog steals the show - Danish royal pup crashes balcony debut, wows crowd with paw-shake.
Purr-scriptions are on the rise - As cat visits climb, the industry finds new opportunities to cater to our whiskered companions.
🚨 Check out our latest episode with Adam Greenbaum 🚨
Strategic Investor / Capital Partner at Live Work Pet
Director, Growth Marketing at Barkbus
Sr Content Strategy Manager at Embark
Vice President of Marketing at Embrace Pet Insurance
Senior Manager, Lifecycle Marketing at The Farmers Dog
Associated Director, Integrated Marketing at Chewy
Director, Influencers & Partnerships at The Farmer’s Dog
Senior Manager, Merchandise at PetCo
Director of Growth Marketing at Sunday For Dogs
Don’t let a surprise vet bill torpedo your budget
Routine vet checkups are rising, and some surgeries can cost as much as a holiday in Europe. Fortunately, pet insurance can help offset these unexpected costs. With some policies starting at $10 and reimbursing up to 90%, you can keep your pet healthy without sacrificing your savings.
Poochella in Marysville, Washington
Adoption event in Corpus Christi, Texas
Paws on the Plaza in Reston, Virginia
Petco Love is hosting a free pet vaccination event in Boone, North Carolina
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